CEO Today - July 2023 Edition

Adopting a subscription model will put you elite company and many companies have pivoted from a single price for their product to a subscription model, Microsoft be a notable example. Here are some of the biggest subscription model companies around right now. Netflix One of the pioneers in adopting a subscription model, Netflix has leveraged it to become a leading global streaming platform with billions of dollars in annual revenue. Amazon Prime The ‘super sticky’ Amazon Prime is a subscription service offered by Amazon, which provides members with various benefits such as free two-day shipping, streaming music and video, and more. This model contributes a significant part to Amazon’s overall revenue. This may be the daddy of all subscription models as, after all, who could imagine their life with Prime? Microsoft With the introduction of Office 365 (now called Microsoft 365), Microsoft transitioned from selling one-time licenses to a subscription model, resulting in substantial recurring revenue. WORLD LEADERS IN SUBSCRIPTION

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