CEO Today - February 2023

Speed matters, but so do direction and distance When sudden and far-reaching change arrives, we need to shift gears fast. But when we live in a time of permanent, disjointed change that is both unfamiliar and far-reaching, our ability to constantly sprint erodes. This has several implications. First, leaders need to distinguish between temporary and permanent change. Temporary change may need us to hunker down or flex for a period, whereas permanent change often requires a different, longer-term response. Second, while we need to adapt only to those events that require action – and here speed is often essential – we also need to understand who we are (our values), where we are heading (our vision), why that matters (our purpose) and how we will get there (our strategy). The problem is that these guiding issues are sometimes forgotten or worse, they become butchered in our panicky rush for agility and speed. Remember the essentials Things are increasingly unpredictable and volatile, and much is changing – but not everything. Customers are still vital; people work much better when they are supported, challenged, cared for and listened to; businesses need to be accepted by the communities they serve; 35 LESSONS IN LEADERSHIP

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