CEO Today - November 2022

A Leap of Faith Leaders need to take risks, albeit calculated risks. “No reallyworthwhile achievement would be possible if everyone adhered to safety first all the time,” Churchill Churchill always took risks and made bold decisions showing courage that you keep going when the going gets tough. “If you’re going through hell, keep going. Never, never give up,” Churchill In today’s fast world you must have the courage to make decisions fast, sometimes they will be right but sometimes they won’t be. You need the courage to make calculated decisions and take calculated risks quickly evaluating the probability of success. The key here is to not be scared to fail, if we do not fail then we will never learn but Churchill explains it better: “Success is not final; failure is not fatal: it is the courage to continue that counts,” Churchill ReputationMatters Churchill was respected by his peers and the nation for his authenticity, transparency, and experience. People trusted him and this made it possible for him to convince the nation that Britain could win the war and we did. Business leaders need to be experienced, honest and respected for staff and customers to trust and believe in their vision and strategy. Look Back, Look Forward For businesses to be a success they must evolve and not stand still, the world and customers change, and we need to change with them. Today companies cannot rest on their laurels, or they will be taken down by the competition. The last few years have taught us that to move forward we have to evolve and to do this we need to look back and what has worked and what hasn’t, and where to make improvements. Good insight and analysis help to make informed decisions, but it is vital to get the whole picture by integrating all your sources of data. Change management is vital to identify where you can reduce costs, improve processes to see where humans and technology can work in harmony and deliver results. “The longer you can look back the further you can look forward,” Churchill Follow Through Leaders must follow through; actions speak louder than words and your staff and customers need to see you making a difference and not just giving a great presentation. When they see this, you will be respected and trusted more, people need to see what results and what you deliver. Data is the lifeblood of most businesses, and it should be utilised to make intelligent business decisions. It will not only improve services but also increase your bottom line to create actionable insights and measure their impact. “I never worry about action but only inaction,” Churchill THE DISRUPTORS

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