CEO Today - November 2022

A Clear Vision Churchill’s vision was to win the war which he communicated to the nation with clear, concise powerful speeches ensuring that everyone bought into it. As a leader, you need to articulate your vision clearly and simply to ensure that everyone is on the same page and knows what they are working towards. Everyone Needs a Plan Every leader needs a plan or strategy with objectives and/or KPIs to ensure people are achieving and the company is heading towards its goals. A plan also helps to identify potential obstacles in the way and must be kept fluid so when circumstances change, it can be easily adapted. We have certainly learnt this over the last three years. The working world has probably changed forever, and most employees want to do hybrid work whether that’s at home and/or in the office. Companies need to review their communications technology strategy to incorporate these needs to attract and retain top talent. Ensuring they provide the latest unified communications solutions to connect people whether they are working remotely or in the office enabling them to have video conference calls, collaborate on documents and send instant messages with colleagues, customers, and suppliers alike. “Let our advance worrying become advance thinking and planning,” Churchill Clear Communication for Success Churchill was an exceptional communicator and his speeches to this day are still as inspirational as they were in the 1940s. He used words as weapons and delivered powerful speeches that won him the respect and trust of the nation. He always remained honest and didn’t cover up horrendous issues but faced them head-on using defiant and heroic language. A good leader must communicate clearly and simply to excite and motivate people. By being transparent you will gain the trust and respect from your employees. As the working world has changed companies have had to adjust by implementing hybrid working and evaluating the product and services they offer. As a result, companies’ cultures have changed, and employees need to be aware of what the culture is and how they fit in. Glass is Half Full Leaders must be positive and optimistc even in times of despair. By remaining positive they will reap better outcomes from their staff and customers. Churchill was known for his exuberance and optimism even in the darkest of times. “For myself, I am an optimist – it does not seem to be much use being anything else,” Churchill Stand Out from the Crowd Churchill was innovative in his approach to how the war was managed and led. Having watched the failures of others he clearly understood that a new leadership dynamic was required. Competition is fiercer than it has ever been therefore making it more important to differentiate yourself in the market. By deploying innovative AI and automation solutions you can streamline existing processes or discover new ones. Technology is smarter than ever so utilise virtual assistants, CRM solutions, self-service, and automation to improve. “Without tradition, art is a flock of sheep without a shepherd. Without innovation it is a corpse,” Churchill THE DISRUPTORS

RkJQdWJsaXNoZXIy Mjk3Mzkz