was to create a platform for highlighting the potential of those who have to climb unjust barriers to find recognition, which, as history teaches us, rarely happens. The art was to be bold, different, and not generative. When we started to do artist outreach, we were flooded with women from all over the world who wanted to participate. It seemed like such a simple mission yet so many women connected to it because they had never been given a platform to share their art and their story. One artist was selling out her collections, yet she didn’t have enough money to do any community building because she was putting it all back into her project. No one saw her and said – “your art is amazing, let me invest and help you build this!” It seemed crazy to us. All of this amazing potential yet no one had thought to try and tap into it. Is that when you decided to start your own agency? Yes. During this process, it became abundantly clear to us that there was a massive hole in the market for Web3 marketers who actually understood the space and who could give real business advice to help this untapped potential grow. Ultimately, Unsung Heroes was put on pause and BABS was born. It just felt urgent to us to support this onboarding and help bring more amazing women into Web3. What does BABs’ client roster look like? We are dedicated to helping projects that are going to truly change the landscape of Web3 with founders who connect with that mission. We help them stand out in the market and make their mark. Until now, unfortunately, we have had very few women-led projects that came to us. My belief is that this is a chain reaction. Due to the fact that significantly less funding is put into women-led projects, many are without resources to put towards outside counsel for strategy and growth. What’s the intention behind websh3? Since our core mission is to get more women who are truly building into Web3 and since we know that if you don’t take action nothing will happen, we have built yet another brand. websh3 is a community and IRL event series that is focused on highlighting diversity – both projects that are about moving the needle as well as projects that have diverse leaders. A friend once said that in order for us to get more women into Web3, we literally have to give them a place to speak and share their experiences and insights. Otherwise, it is just talk and no action. This is what BABs is doing with websh3 – intentionally creating action. Does this also help women-led projects to find funding? Yes, but still only to a certain extent, and we want to do more. Our next step, hopefully by the end of the year, is to start a VC fund that makes the mission holistic. Websh3 creates the platform, the VC gives the funding and BABs promotes the project. There is a lot of discussions that surround supporting women in Web3, but talking won’t get us where we need to be. We have to have actionable items that will actually get women in. And it is not only about the same profile of women. We need to look to emerging markets, where the promise of Web3 is something that can truly alter the life of a woman and her family. That’s why we are intentionally looking to partner with other women in the space that are dedicating their time to these communities to bring about change. metaverse special 24
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