23 metaverse special All Systems Go: When you build your roadmap around making an important impact, there’s little time to talk, you just start hammering – creating, building, promoting, and investing in opportunities that help others join the change. We speak to Catie-Romero Finger, co-founder and CEO of BABs Labs, a full-service Web3 communication and marketing agency, who’s on a mission to drive diversity and inclusion in the nascent sector. Catie-Romero Finger, Co-founder & CEO of BABs Labs How would you boil down BABs Labs to a one-word brand story? Intention. That’s the one word that touches on everything that we do at BABs, telling you exactly how we do what we do. How we came up with Unsung Heroes was very intentional – putting a spotlight not on famous women, but on those not yet seen. The way we choose our name was very intentional. BABs is short for Bad Ass Bitches – because that is what we are, unapologetic about being strong women. Intention tells the story of how we started BABs Labs – to search for those women and those diverse projects that need to come to light. If we are not intentional about diversity in Web3, it will never happen! With intention is how we are building websh3. Who we have there and what they represent is all done with intention. We hire with intention. We look for knowledgeable but diverse candidates, because as we say: “Diversity Breeds Creativity.” You mentioned that it all started with Unsung Heroes. In December of 2021, BABs cofounder Nastya Adamova and I came upwith an idea for awomenled NFT project. At the time, there were several women-focused NFT projects coming out, but we felt that for the most part they were all offering the same thing – a small give-back mission and generative art that had something to do with women. We wanted our mission to be deeper, something that would move the dial. Created by artists from all around the globe, the art-forward NFTs celebrate stories of women throughout history who made massive contributions in their field but were not recognised. The intention behind Unsung Heroes Amplifying Diversity in Web3
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