CEO Today - May 2022

What brought you to The Set Collection? This is an easy question, with a simple answer – I like to make people happy. There is nothing more inspiring than seeing the joy that we can create in a guest by going above and beyond and engaging with them in an authentic way. There is also happiness for me in being a part of creating treasured memories – there are few professions that allow being witness to many of the most important moments in people’s lives be it a wedding, a honeymoon or just a luxurious weekend away with the family. What excites you about the future of The Set Collection and your role within it? My current position involves carefully curating The Set Collection and deciding which hotels have the spirit, location, design and values that we feel would fit with the others represented. My current title is Executive Director, but I like to call myself Chief Creative Curator/Officer. With our recent launch, and the fantastic new hotels in Asia that have joined us the word is well and truly out and myself and our owners are already receiving a number of enquiries, from both friends and strangers alike, which is enormously exciting. There is not one specific project that I would like to see become part of the Collection, this would be too limiting. Instead, I will say that I am looking for properties and the people within them that create that same intangible but wonderful feeling that I have when I am in one of our own founding properties. We are bringing together the modern grand hotels of our time at the most outstanding addresses, in the world’s most vibrant destinations - contributing to this is what I look forward to.

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