CEO Today - May 2022

Close the sale Closing a sale in luxury property is part art and part science. Many of the top p ople operating in this field keep their techniques secret, after spending years building up their expertise. However, there are some general principles which are useful when selling your home: • Focus on the story of the property: A good luxury property seller will take time to understand the lifestyle that your house offers, and what drew you to it initially. This way, they can ascertain what features will attract its next owner. • Raise the production values: When creating your listing, you will need some professionally taken, beautiful photos. In recent years, video has become increasingly important. A properly produced video and virtual viewing makes viewings accessible and allows you to attract international buyers from around the world. • Design the tour: When people arrive to view the property, design their journey through the house to showcase all of your carefully managed renovations. This creates a relationship with the property and encourages people to commit to moving in. By investing in home-staging and considering the luxury property trends that people will be interested in this year, you can keep ahead of the curve and create a luxury property listing that stands out.

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