CEO Today - March 2022

now smart wine fridges on the market which allow you to control the storage temperature from your phone, so you can make sure your wine is in the best conditions even when you aren’t at home. You can also get fridges with anti-UV glass, which prevent the wine from ageing too rapidly. It’s a good idea to add some champagne to your collection as soon as possible. Not only did champagne turnover in 2021 reach a record high (The Drinks Business), but we’re already in the early stages of a champagne shortage. This shortage is expected to last for at least a few years, so the price of champagne will continue to soar over time, which will make the drink an asset to your collection. Before investing in a champagne, make sure to do plenty of research beforehand, just as you would with any other bottle of wine. Analyse some of the current top-performing champagnes and look into predictions of how they’ll perform in the future. Fine wine is one of the most enjoyable types of investment, but it’s still a serious business that should be treated with respect. It’s good to have your own idea of which bottles you want in your collection, but you should also have a portfolio manager with whom you can discuss your options. Your portfolio manager will be able to tell you whether your current fine wine collection is profitable and advise you on which bottles you should purchase next. Of course, your portfolio manager doesn’t need to have complete control over your collection, and you should do as much of your own research as you can. But having an expert to discuss your next moves with can be beneficial when it comes to preventing you from making any particularly risky moves. Maintaining a fine wine investment collection can be an incredibly rewarding and enjoyable experience. And if you do your research and make the right moves, it can be highly profitable too. If you use the tips above, you should be able to elevate your fine wine collection and make a comfortable profit. Stand out with champagne Review your collection with an expert

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