CEO Today - March 2022

If you’re pondering on whether to expand your fine wine collection, now is the perfect time to take the plunge. The fine wine industry had a fantastic year in 2021, outperforming a number of popular luxury investment pieces, including cars, watches, and handbags, and it is expected to maintain this strong performance this year too (Decanter). However, no two fine wines are the same, and some bottles are going to be better additions to your investment collection than others, so it’s important to do your research. If you’re looking for some inspiration, here are four ways to elevate your fine wine investment collection this year. Sustainability is now at the forefront of many people’s minds, with a third of the British public seeing climate change and the environment as a major issue for the country (Ipsos Mori). So it’s no surprise that we’re seeing eco-friendly products soar in popularity, including wine. In fact, we’ve already seen just how popular sustainable wine can be with the recent success of the organic wine market (The Drinks Business). There are a number of ways to make your collection more sustainable. A great way to do this is by adding an English fine wine to your collection. As they have less distance to travel to get to you, this will lower the carbon footprint of your collection. You should also pay close attention to the packaging. Glass bottles make the largest impact on the carbon footprint of the wine industry (The New York Times), so try to opt for a bottle made out of recycled material. The environment you keep your wine in can really be make or break when it comes to your investment. Wine kept in the right conditions can age incredibly well, but bottles that aren’t stored correctly can quickly lose their value as they can become degraded or contaminated. That’s why it’s vital that you invest your money and effort into creating the perfect environment for your wine. The good news is that advancing technology is making it much easier to store wine safely and securely, to allow it to develop beautifully. For example, there are Create a more sustainable collection Upgrade your storage

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