EXECUTIVE COACHING www.ceotodaymagazine.com 66 coach to go to the root of things with a coachee and there is not a solid tool to measure the impact of coaching. I have invested a lot of time with developers, coaches, and psychologists to develop the Global Performance Index (GPI) –awarding me industry accolades. How do you begin the process of helping CEOs who wish to increase their performance? You can only improve what you can measure. The first step is then to ascertain your current position. This happens with an initial coaching session – using the GPI. The GPI is a holistic profiler I developed a few years ago with UK Elite footballers. I’d identified a gap in the coaching industry for a measuring tool, so I developed one myself. It includes more than 50 markers of your own self-performance that create a snapshot of the potential to elevate and refine your performance. The start point is a detailed and allencompassing questionnaire to better understand where you are in the four touchpoints behind tangible and ongoing success – mind, body, heart and spirit. We then analyse the data and assess You have been awarded the most innovative Executive Coach in 2021 & entered in the top 20 Coaches for London in 2021. What does it take to reach that level? I am a performance coach and an entrepreneur. These two parts are equally important. The ability to harness and enjoy combined coaching excellence and entrepreneurial focus is at the heart of my journey. Delivering impactful coaching sessions is only a first step, you also need a solid handle on strategy, sales, finance and marketing. Over time, I also developed clarity on the key values that helped me along the way: Set a clear direction each year, be perseverant and take courageous actions. I also quickly recognised a need to surround myself with a strong team to deliver much more value to the CEOs I coach. Today I have a talented team around me, I cannot do it by myself. I am supported by two assistants, a web developer, a graphic designer, a life coach, a vocal coach and a personal trainer. I am constantly reassessing to reach higher Performance. There has never been an outside competition, the real competition is inside! Finally, I came to understand that there were two critical issues in the coaching industry: It takes too much time for a where you are, and where you would like to be. From there, we carve out meaningful goals and create an environment where success is inevitable. At the end of a clients’ coaching journey, we revisit and complete the GPI once more, where clients can immediately assess the tangible changes, they have made. Why should CEOs consider working with a Performance Coach? CEOs I work with wonder why they did not start earlier! The biggest mental loop I see with CEOs is that they made it by themselves and don’t see the value of coaching, where in fact the right performance coach would have fast-tracked everything. A performance coach is like the red turbo button in a sports car. It allows you to reach your goals a lot faster. My clients feel more engaged, more present, and see transformation in all areas fromconfidence in the boardroom to the ability to switch off when at home. They excel and capture that next 1% of performance. The executive teams I work with come together more cohesively as they become more selfactualised individually. It is truly magnificent to watch it in action. I may facilitate the change,
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