CEO Today Magazine January 2020 Edition

BREAKTHROUGH: Kylie Jenner – Kylie Cosmetics 26 SPECIAL FEATURE No longer considered a newcomer to the elite lists of the world’s top entrepreneurs, Kylie Jenner is our Breakthrough CEO of the year, after she sold a majority stake in Kylie Cosmetics for $600 million this year. The better part of Jenner’s success stems from her avid passion for social media influence. In fact, most of Kylie’s Cosmetic’s success can be directly linked with sales accessed through social media and marketing via Snapchat. Jenner’s bohe- mian but contemporary marketing approach will be one to both admire and imitate throughout the course of 2020. Generally known as a TV personality, Kylie Jenner has starred in TV reality show ‘Keeping Up with the Kardashians’since2007. Jennerbeganherbusiness career in 2012 as the Co-founder of Kendall & Kylie. In 2015, she founded Kylie Cosmetics, originally under the name Kylie Lip Kits. In both 2014 and 2015, Time magazine listed Kylie Jenner as one of the most influential teens in the world, and in 2017 she was placed on the Forbes Celebrity 100 list. In 2019, Forbes promoted her and named Jenner, at age 21, the world’s youngest billionaire. Towards the end of 2019, Jenner sold a 51%majority stake in Kylie Cosmetics to beauty conglomerate Coty for $600 million. Net worth: Approx. $1 Billion Company: Kylie Cosmetics Kylie Jenner Photo: Hayu - Wikicommons