However, for the world’s women leaders, this presents a frustrating conflict. Research from 2018 described how “paradoxical tensions exist between agency and communion because they are associated with distinct, and at times conflictual, cognition, behaviour, and motivation.” In short, says the research, you must be both warm and nice AND competent and tough. A 1998 […]
Forbes has been honing its list-making methodology for years. It’s a data-driven exercise. The numbers are crunched and the chips fall where they may. Nonetheless, the US business magazine was slammed by the international press; its approach heavily criticised. But perhaps the real problem here is not Forbes, but rather that women are still so […]
Social media platforms continue to disrupt traditional media, product advertising, peer-to-peer communication, and even political communication and discourse. But to maintain its promise, social media and other digital content require consistent monitoring and moderation - a function that’s grown into a multi-billion dollar industry in itself. Indeed, content moderation is no longer solely for social […]
A whole new world The fourth industrial revolution, where technology meets disruption via the Internet of Things (IoT), robotics, virtual reality and artificial intelligence, are fundamentally changing the way we live and work. This journey is taking us further into a world which we are only starting to understand. As such, companies have realised that […]
When the clock strikes 11pm this evening, the United Kingdom will officially leave the European Union. It feels more like a lifetime than 3 years since the vote to leave sent seismic shockwaves through the country and those who had spent the majority, or all of their working lives as part of an EU member […]
Rutger Bruining, CEO of personal biography-writing service StoryTerrace, offers perspective into the origin stories of some of the biggest entrepreneurs of the 2000s.
Our house is on fire, keeps reminding us 17-year-old Greta Thunberg. For the second consecutive year, the teenage climate activist has attended the annual World Economic Forum in Davos, spreading awareness of the threats that climate change poses, and demanding change from political and business leaders. In her speech, she once again warned the business […]
From Pepsi’s infamous ad featuring Kendall Jenner quelling police tensions over a soft drink, to fashion brands using one token plus-size model to profit off the back of body positivity, criticism is rife. As a result, trust in businesses is dwindling. Businesses need to make real change happen to reflect their corporate social responsibility policies […]
Companies are increasingly moving online, advertising now exists as much on screens as on billboards, and marketing has become increasingly digital in its focus. And it is not only corporate organisations which have changed with the growth of online; their customers have too. Empowered by social media, online reviews and influencer advocacy, customers have a […]
The strange paradox of Britain’s High street crisis is that we are lamenting the loss of much-loved stores while using them less. Take Mothercare’s recent collapse. When the firm announced it was closing its UK outlets, customers rushed to share fond memories and mourn a retail ‘legend’. It was an impressive display of brand loyalty, […]
Over the course of 2019, there has been a massive 54% increase in data breaches and the consequences in many cases are dire. What you read in the press is the tip of the iceberg when it comes to the severity of these attacks and the headlines are dominated by huge fines imposed upon global […]
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