Why Your Brand Equity Is Dying And How To Get It Back

February 8, 2022
Henric Larssen, Group CEO and Founder at Edisen, explains why your brand equity is dying and what you can do to turn the situation around. Somewhere in the relentless focus on sales data, businesses have lost sight of the unique value of brand equity. With decades of data at our fingertips from a fragmenting range […]
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We’ve Been Here Before: What Mark Zuckerberg’s “Metaverse” Can Learn From Web 1.0

February 8, 2022
Robert Nash, Founder of 4 Roads, explains what the metaverse can learn from Web 1.0. The World Wide Web opened up a treasure trove of opportunities for businesses and consumers. Just think of the dot-com boom. It had a huge economic, business, social and cultural impact. Some experts are anticipating similar results from Mark Zuckerberg’s […]
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How To Reduce Stress As A CEO And Why It’s Important

February 7, 2022
Business growth consultant Daniel Groves explains the how and the why of reducing stress for CEOs.  Taking on the role of CEO is a challenging task, both physically and emotionally. Whether you have climbed your way up the career ladder or launched your very own business, becoming a CEO and taking on all those new […]
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How To Get Rich: 5 Simple Inventions That Made Entrepreneurs Millions

February 4, 2022
While many believe that coming up with the next big invention will catapult them to millionaire status, sometimes it’s the simplest of ideas that are the most successful. Here are 5 of the top simple inventions that made entrepreneurs millions.  1. The Yellow Smiley Face In the 1970s, brothers Bernard and Murray Spain, who owned […]
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Compliance, Climate Economics And Global Inflation: Data And Business Trends For 2022

February 2, 2022
Since the turn of the decade, business has been blighted by deep, enduring disruption. 2022 is likely to be awash with yet more unpredictability, as the world continues to navigate a post-pandemic landscape. If the past two years have taught us anything, it’s to be prepared for everything.  To this end, data can be a […]
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The Right Digital Marketing Strategy For International Expansion

February 1, 2022
Guido Ampollini, Head of Performance & Founder at GA Agency, takes a look at what the right digital marketing strategy is for international expansion.  The world has become more connected as digitisation efforts ramp up and technology evolves rapidly. Compounded by COVID lockdowns, many businesses are now eying up fortunes outside of their country's borders, […]
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The Essential Toolkit For Entrepreneurs To Succeed In 2022

February 1, 2022
Business growth consultant Daniel Groves shares the essential toolkit that entrepreneurs need to succeed this calendar year.  After the restrictions of last year and the many challenges business owners faced due to the pandemic, many entrepreneurs are keen to get back to work in 2022. However, in order to thrive in our ‘new normal’, many […]
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Pandemic Success Stories: The Big Cheese

January 31, 2022
What inspired you to start the business? I founded the company in 2017, after spotting a gap in the £3.2bn British cheese market for a brand-new company that harnessed the power of digital technology to connect artisan cheesemakers across Britain directly with consumers. There are now over 750 varieties of cheese made in the UK […]
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Revolutionising the Way We Absorb Sound

January 31, 2022
This month we had the privilege to sit down with Jacobi Anstruther – a true disruptor and leading innovator in the audio industry. His curiosity and desire to instigate change in the music space through making ‘live’ experiences easily accessible led him to develop an interest in tackling music compression and audio quality issues alongside neurological behaviour and human performance. This interest eventually developed into starting innovative audio technology brand IRIS, whose latest AI technology, IRIS Clarity, eliminates all background noise from digital calls and meetings, bringing the focus back to the conversation. We hear more about the concept below.
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CEO Spotlight: Benjamin Bilski On Building The Social Crypto Trading Industry

January 26, 2022
Social media influencers have arisen in almost every industry, be it food, fitness or fashion. But one of the few areas where influencers have yet to make a name is in the actual money-making industry. NAGA co-founder and CEO Benjamin Bilski aims to change that.  "To be able to follow and even copy the trades […]
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How To Employ The Right Consultancy For Your Business

January 20, 2022
Joe O'Mahoney, Professor of Consulting at Cardiff University, explains how to employ the right consultancy for your business. Oddly, whilst the top ten consultancies have grown seven-fold since 1990, it seems that not a week goes by without a major failed project or scandal hitting the business headlines. The two are not unrelated. Resisting pressure […]
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Employees: Empowered, Impatient & Advocates Of Social Justice

January 17, 2022
Against the backdrop of the climate crisis, unsustainable inequality, growing dividedness and divisiveness, and lack of a consensus about what is true, “business as usual” is no longer an option. We are starting to see a global awakening: we need new systems in every sector and more employees are now speaking out, taking a stance […]
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