From reducing your energy overhead to increasing brand value — not to mention preserving the planet — there are many reasons to consider a green building for your company operations.
Households are emerging from their cocoons. People are tentatively venturing outdoors to exercise more, socialise responsibly in open spaces, go to work, and thereby interact with out-of-home advertising. Business leaders should be paying attention.
Brand purpose is bigger than just tokenistic messaging to drive profits. It’s about genuine commitment to a broader social context, and brands who've been slow in cottoning onto this shift are increasingly losing market share and impeding their business growth.
With the uncertainty and tragedy brought by the COVID-19 pandemic, spirits are low around the globe. But in times of adversity, companies are uniquely positioned to bring relief to people in despair.
That said, there’s no shortage of success stories. Netflix’s global growth is a big factor in the company’s success. By 2017 it was operating in over 190 countries, and now has 167 million subscribers. Spotify is another great example. It optimised local music preferences and personalised features to break through to 61 countries (and counting). […]
Though every business leader is currently under great pressure, these seven CEOs have distinguished themselves – some by displaying great leadership, and others by continuing to create value during the COVID-19 crisis.
What parallels can be found between today's crisis and the Great Recession? By looking at the actions of 2008's biggest brands, we can learn how to emerge stronger than before.
Nadine Smart, Head of Consulting at leadership specialist Cirrus, highlights five things you can do today which will set you up for success tomorrow. The way you lead now will be part of your legacy. Do it well, and you will be positively positioned for future roles. Now is the time to step forward, be […]
While some companies use crises as an excuse for selfishness and profiteering, those who recognise the need to share resources freely are the ones most likely to weather the storm.
Large and small businesses alike have struggled to weather the impact of the pandemic, but have learned important lessons in the process. Here, we examine steps that companies should be taking to ensure business continuity right now, and how they might become better prepared for future crises.
As your business's most important asset, ensuring that your employees are safe and healthy is crucial. Here, we outline five key tips that will help any company to maintain strong health and safety standards, no matter their risk level.
Though start-up success stories are widely known and lauded, most will never reach the height of success. For aspiring business leaders, could acquisition entrepreneurship represent a more viable route?
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