Ronny Golan, CEO and Co-Founder at ViewersLogic, explains why big data has failed brands. Advertisers have long been seeking the ability to target individual consumers in key moments across the entire journey to purchase. But with endless communication channels, new devices and multiple purchase options, this goal is more complex and challenging than ever before. […]
Jones Simmer joined Bumble as its COO in 2017 where she laid the foundation for the company’s entire initial public offering whilst simultaneously battling Stage 3 breast cancer. She completed drafts of the S-1 from a chemo chair and sent it to the board the morning of her double mastectomy. Jones Simmer says her decision […]
Having a well thought out procurement transformation plan is a critical starting point for any cost-saving mission; but without board approval, that’s all it is – a plan. To put this plan into action, the Chief Procurement Officer (CPO) needs to pitch transformation as a business proposition, and this begins with a baseline savings plan. […]
The UK’s economy continues to recover strongly from last year’s disruption, reflecting the unique nature of the COVID-19 recession and the extension of rescue measures by the Treasury. A full recovery less than five months after the last lockdown and unemployment below 5% and falling – according to the latest ONS unemployment figures – was […]
Martin Rowinski, CEO of Boardsi, explains why it’s vital to align your company’s mission with your personal mission. If your personal mission doesn’t align with your company mission, your days with that company will likely be limited. I’ve seen it unfold like clockwork in my time in corporate leadership – you can only sacrifice yourself […]
Jada Balster, head of International marketing at Adobe Workfront, explores the benefits of changing up the way marketing teams work. The last 18 months have been some of the most challenging, if not the most challenging months in business history. As companies fought to navigate the overnight chaos the pandemic brought with it, understanding the […]
Organisations are realising that an effective procurement function is no longer a ‘nice to have’ back-office function, but a sole entity to add genuine and tangible value to their businesses. Companies that oppose silo mentality and work to break down departmental barriers can make far better use of the procurement function, say Efficio experts and authors […]
Put simply, the home cover, or home emergency insurance industry has a bad reputation for not putting its customers first. Between price hiking, increasingly poor service, and low levels of innovation and technology investment, it’s clear that this is not a category where customer-centricity has been core to decision making. Like other established industries, the […]
Toast co-founders Steve Fredette, Aman Narang, and Jonathan Grimm started the company in 2012 after their former employer, Endeca, was sold off for $1 billion. They chose to launch their restaurant hardware and software system in their home city, Cambridge, Massachusetts, by testing products on local restaurants, cafes, and bars. Company president Fredette owns 33.2 […]
It is no secret that the UK has an ageing population. In 2016, almost 20% of people were over 65 – a figure which is only expected to rise over the next 30 to 40 years. Yet despite this, it is estimated as many as 60% of adults in the country do not currently have […]
CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
