The marketing model has evolved over recent years in line with technological advances. Historically, the measure of a successful campaign has often been the number of leads generated. As the capability of systems and solutions has evolved, however, this has enabled better use of data and resulted in the emergence of personalised marketing. Businesses can […]
There are so many promising companies with great products which fail, while ones with a great story to tell often succeed. Apple is a good example of a company that understood from the very start that a great product isn’t enough. Yes, its products are great but Apple wasn’t the first company to design the […]
Joanna Swash, Group CEO of Moneypenny, looks into why big businesses should look to start-ups for some advice on how to become a business of the future. Established corporations spanning the globe may seem a world apart from small start-ups, yet, in today’s ever-changing business landscape, there are some important lessons that big business should […]
The challenges facing businesses in 2022 are not primarily triggered by the pandemic. However, the pandemic has accelerated those challenges. This year, businesses have had to compete in a relentlessly volatile environment filled with uncertainties and risks, both of which are even greater for small and medium-sized enterprises. Omicron The Omicron COVID-19 variant engendered an […]
David Martin, CEO and founder of Be Known Communications, explains why personal content can work on LinkedIn. Whether you look at LinkedIn as a social media site or a digital publishing forum (personally, I go with the latter), I think we can all agree that LinkedIn is primarily a platform designed for building personal connections […]
We all know that the world of business has never been so fast-paced and uncertain, and it means that CEOs around the world are facing ever-increasing pressures on both a personal and professional level. Leading a business is no longer just about profit, it is about the wellbeing of the people in your organisation. It […]
80% of businesses with less than 500 employees make it through their first year, and only 50% of small companies make it to their fifth year. While this may seem daunting, there are ways small businesses can overcome some of the most common financial challenges. 1. Inconsistent Cash Flow Inconsistent cash flow can be caused […]
Rohin Dhand is the founder and CEO of Dhand Capital, a UK-based investor which starts, acquires and grows companies in sectors such as property development, construction and facilities management. With offices in London and Leeds, Dhand Capital’s core Group companies include property developer Mayfair Group Investment, main construction contractor Dhand Construction and Penguin FM, a facilities […]
Pete Evans, Managing Partner of SalesStar UK, addresses how much attention businesses should give to ethics. Every business wants to be seen to be ethical in practice, but often things happen in the background which fall under the radar meaning the claim of being ethical isn’t actually fully true. Why does this happen? Because the […]
Confidence among UK business leaders collapsed in March as Russia’s attack on Ukraine continued and rising costs and soaring inflation weighed heavily. This is according to a survey conducted by the Institute of Directors (IoD). The IoD found that over half (53%) of business leaders say that spiralling energy costs are exerting a negative impact […]
Unicorn Hunting with Cornelius in the Valuation Swamp “Keep the money together” was proud Staten Island native Cornelius Vanderbilt’s very last words to his family. Following that heart-warming goodbye, he took his final breath of cold air at the beginning of 1877’s lethal winter, which later became known as the “Big Die-Up.” Although no unicorns died that […]
The global market is still growing at breakneck speeds, and according to Crunchbase data, the total VC funding has grown from $335 billion in 2020 to $643 billion in 2021. That’s a staggering growth rate of 92% in a year. Although it’s great to see that the market is expanding and more innovative companies are […]
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