When it comes to running a business, it can be hard enough to balance work and home life. But when you add a baby into the mix, it becomes even more difficult. Annie Button takes a look at the toughest challenges of taking maternity leave as an entrepreneur. Taking maternity leave can be challenging for […]
Raising funding is an all-consuming task that can be stressful, demoralising, distracts you from growth and, often, bears no fruit. What is more, investors want to see traction while you are in the process, but if you are a small company where the founder is the sales team, this can be challenging. Accelerator programmes ease […]
From a surge in online shopping to an increase in ed-tech, owing to physical restrictions and school closures, Covid-19 has boosted the already burgeoning space of e-commerce. As a result, merchants have had to analyse and adapt their payment offerings, notably their reach into emerging markets. The Exciting Potential Of Emerging Markets Defined as the […]
The world is smarter today. With instant information at our fingertips, we can quickly sniff out organisations over-promising and under-delivering. Converging crises mean that leading organisations can no longer rest on their past reputations because their stakeholders are increasingly pushing for more responsible business practices, from defining why they’re here to overhauling their own internal […]
When it comes to entrepreneurial success, often, the most difficult part of the business journey is getting the initial idea off the ground. You spot a market trend, have an idea, or want to solve a problem, but sometimes it just takes the input from others to really decide it is worth a try. This […]
When it comes to running a business, many CEOs, entrepreneurs, and business owners may think they are too busy to learn new skills. They usually have enough to juggle managing team members, cash flow, business growth, strategy, etc. But for many, just stopping and looking at where you can invest in your education is the […]
Annie Button, professional content writer and branding aficionado, explores the topic of business cards in 2022, from their relevance in the digital age, to how to create an effective one. Are business cards a thing of the past? In today’s fast-moving commercial environments, digital communication, messaging apps and video calls appear to have taken over […]
Many of those marketers were left scratching their heads: how could they effectively talk to a remote audience that is bombarded by online marketing messages, and that has rapidly changing business goals? Two years down the line, businesses have returned to the office, gone hybrid or made remote working permanent. The workplace has evolved, as […]
Ethics has become a global retail industry buzzword for companies operating in the modern marketplace, a trend driven by the growing number of ‘conscious consumers’ who place added value on the products and services they purchase being sustainably supplied and ethically operated. The foundation of this movement has extended beyond a desire amongst consumers to […]
There is a lot of money in the investment market looking for good businesses to invest in. There are also a lot of young businesses looking for investment funds. The investment market strategy has been to encourage young start-up businesses to look for investment as the way to launch and build their offerings, putting aside […]
We are in an era where many organisations have an abundance of data. What used to be a luxury due to the significant costs involved, thanks to technology, is now readily available in swathes.
Today, social media has become an essential part of digital marketing. Most people spend several hours a day on social media platforms, connecting with friends and finding valuable information. For that reason, many business owners consider promoting their products or services on social media to connect with this large online audience. You can also follow […]
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