Jacob is the Head of Digital Advertising for Lawyer Monthly, Finance Monthly & CEO Today. He has also contributed regularly to all three of our websites as well as co-ordinating guest writers on the websites. Jacob has worked in sales and marketing now for 10 years, and brings all of that experience to his role and to his writing. When he's not working, Jacob reads a lot, listens to far too many podcasts and loves travelling around the world.
In today’s high-stakes academic and professional environments, the ability to think strategically is more valuable than ever. Surprisingly, one of the most effective ways students develop this skill is not through formal business courses—but through writing structured essays. While often overlooked, essay writing sharpens a student's ability to research, evaluate, organize, and present ideas—all essential […]
When Donnie McMillan Jr. founded DaBella in 2011, he didn't just envision creating another home improvement company—he aimed to build an organization that would transform lives. Throughout the company's growth to 57 locations across 22 states, McMillan has maintained an unwavering commitment to providing second chances and creating pathways to success for individuals who might […]
In this fast-paced, ever-evolving digital landscape, understanding the language of online marketing isn’t just useful – it’s essential. Whether you’re running a small local café or managing a nationwide retail business, being familiar with digital marketing terminology can empower you to make informed decisions, communicate effectively with your marketing team, and ultimately get better results […]
The transportation industry is competitive, dynamic and always changing. For CEOs, converting logistics into a strategic advantage can determine success over the long haul. Streamlining Operations With Data Contemporary transportation companies create an enormous quantity of data on a constant basis, everything from fuel consumption and delivery times to wear and tear on vehicles. CEOs […]
As a CEO or executive, you're tasked with harnessing AI to propel your business forward. This article unveils how to integrate AI-driven models in 2025, blending practical strategies with real-world cases. Discover why swift action is critical and how to lead your team through this shift. Read on to shape your company's future. Artificial intelligence […]
If you’ve ever typed “how much do YouTubers make” into Google, chances are you were hit with a firehose of vague answers, unrealistic figures, or shady “hacks” promising six figures in six weeks. And as someone who’s been in the creator space for years both behind the camera and in front of it let me […]
Introduction: The business world in 2025 is not just changing — it is transforming at a pace we have never seen before. From how companies attract customers to how they handle internal operations, the shift is visible in every corner of the marketplace. Technology plays a major role, but it is not the only driving […]
The food business is an exciting field but one that is also extremely competitive. It is challenging for small start-ups to attempt to compete in crowded markets. Though product quality is critical, it is branding that usually defines long-term achievement. A strong brand helps build confidence, get noticed and earn repeat business. Branding impacts every […]
Getting the most from your money means putting it in the right place. But it’s not always easy to know where this is. If it were, then everyone would do it, and the value of the investment would dwindle. Sound investment is, in most cases, a matter of knowing where the risk lies, and taking […]
When someone occasionally feels down, isolated, or blue, that’s part of life. However, whenever you notice reliable team members begin missing deadlines, when decision-makers hesitate over straightforward choices, or when sociable colleagues withdraw from interaction. These changes might indicate they're dealing with clinical depression, a medical condition that impacts thinking patterns, emotional responses, and daily […]
Customer experience is more than just good service or intuitive design. It is the sum of every interaction a person has with your brand, from the first point of contact to their final impression. While visual branding and digital interfaces often dominate CX conversations, one element remains underused despite its powerful influence: music. Music shapes […]
As summer temperatures rise, the demand placed on chiller systems can grow considerably. While many businesses rely on chillers all year round, the warmer months often expose inefficiencies, hidden faults, or older systems that no longer perform as they should. This is why summer is often the best time to consider an upgrade, especially for […]
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