Author Profile

Jacob Mallinder

Jacob is the Head of Digital Advertising for Lawyer Monthly, Finance Monthly & CEO Today. He has also contributed regularly to all three of our websites as well as co-ordinating guest writers on the websites. Jacob has worked in sales and marketing now for 10 years, and brings all of that experience to his role and to his writing. When he's not working, Jacob reads a lot, listens to far too many podcasts and loves travelling around the world.

10 Steps to Build Strong Cyber Incident Response Services for Your Business

November 28, 2025
Cyberattacks are constant and costly. A single breach can stop your business, expose your data, and damage your reputation. Most companies react too late because they have no plan or lack trained people. Cyber incident response services give you structure, speed, and expert support when a crisis hits. This guide explains ten steps to help […]
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6 Steps CEOs Should Take When Allegations Surface

November 28, 2025
When serious allegations circle around a company’s senior leadership, it’s a critical moment that requires steady and smart action from the CEO. The way leaders handle the crisis can protect the company’s reputation, maintain employee trust, and keep legal risks in check. Speed matters, but so does strategy. Here are six essential steps every CEO […]
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How Fitness Brands Are Leaning into the Budget-Smart Consumer: Lessons for CEOs

November 27, 2025
In today's fast-paced market, fitness brands are increasingly catering to the savvy, budget-smart consumer. With more people focusing on health and wellness, affordable fitness options are crucial. Companies like Gymshark have made strides in offering value without compromising quality. For those looking for the best bargains, you can find Gymshark voucher codes at Latest Deals […]
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Senior Citizen Health Insurance: Safeguarding Retired Life

November 27, 2025
Retirement is meant to be a time of freedom, exploration, and enjoyment after decades of hard work. But it’s also a stage when health becomes a critical concern. Medical needs tend to increase with age, and unexpected expenses can put a serious strain on finances. This makes having the best health insurance not just a […]
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The Void Economy: How Inspire9’s Yianni T. Is Helping CEOs Capitalise on Melbourne’s ‘Ghost Offices’

November 27, 2025
In the gleaming towers of Melbourne's central business district, a silent, multi-million-dollar liability is accumulating on corporate balance sheets. A staggering 18% of the city's premium office space sits empty, a vast landscape of ghost offices that represent dormant potential and sunk costs for businesses across Australia. This vacancy rate stands as one of the […]
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Supercharging Growth: How to Build a High-ROI Outsourced Marketing Team in 5 Steps

November 27, 2025
For any executive, the decision to outsource marketing presents a stark, binary outcome: it is either a powerful growth accelerant that propels a company ahead of its rivals or a costly black hole that consumes budget with little to show for it. This is not a simple line item; it is a critical leadership decision […]
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How Do Modern Lobbying Firms Weaponize Digital Strategy?

November 27, 2025
Corporate lobbying has fundamentally shifted from discreet meetings on K Street to expansive digital battlegrounds. Modern advocacy is no longer confined to Capitol Hill; it begins with shaping public opinion and dominating online narratives long before policy is formally debated. This evolution demands a new understanding of influence for corporate leaders. This article details the […]
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Why Memory Care Covered by Medicaid Helps Families

November 26, 2025
When someone you love with memory issues needs assistance, memory care can make a world of difference for families. Finding an appropriate caregiving position can be challenging, especially if you have limited financial resources. However, Medicaid's memory care coverage provides enormous relief because the support is both accessible and affordable for families. Understanding Memory Care […]
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How Can I Automate Follow-Ups to Old Leads My Reps Never Contacted?

November 26, 2025
Every sales team has them: old, untouched leads sitting in the CRM. Maybe they came from paid ads. Maybe they were referrals. Maybe they hit your landing page months ago. And despite spending money and effort to acquire them, your reps never reached out. Not because they’re lazy, but because manual outreach is practically impossible […]
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How Travel Companies Can Use SEO to Drive Bookings and Outrank Competitors

November 25, 2025
More than 80% of travellers are believed to begin their journey with a Google search. This is just one of the many statistics underscoring the profound role search engine optimisation (SEO) continues to play in the tourism sector. When this statistic is considered alongside the forecast that the global tourism industry could be worth $12.3 […]
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How Senior Charterers are Navigating the Effects of Tariff Changes

November 25, 2025
Those whose maritime careers are dependent on confidence and reliability in the shipping sector are facing an uncertain future. Chartering professionals have had to deal with freight rate volatility and laycans (represents a specific window in time where a vessel must arrive at a port and be ready to load or discharge its cargo). Specifically, […]
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How Social Media and Influencers Shape Fashion: How Pinko Connects Trends

November 24, 2025
Social media has completely changed the way we see fashion. Platforms like Instagram and TikTok made style accessible to everyone. Today, new trends don’t come only from designers — they often start with everyday people posting short videos. One viral clip from a creator, and suddenly the entire region is wearing the same look. Influencers […]
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