Author Profile

Jacob Mallinder

Jacob is the Head of Digital Advertising for Lawyer Monthly, Finance Monthly & CEO Today. He has also contributed regularly to all three of our websites as well as co-ordinating guest writers on the websites. Jacob has worked in sales and marketing now for 10 years, and brings all of that experience to his role and to his writing. When he's not working, Jacob reads a lot, listens to far too many podcasts and loves travelling around the world.

Fashion marketing in the digital age: how influencers help brands communicate with their audience" - an interview with Vladislava Samoilenko

May 30, 2025
Written by Dan Agbo   Influencer marketing has emerged as one of the most widely used and impactful strategies in digital marketing. As of 2023, the global influencer marketing market was valued at 21.1 billion U.S. dollars, marking a more than threefold increase compared to its size in 2019. As the influencer endorsement industry continues […]
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Andrii Matiukha Foundation: A Strategic Vision for Ukraine’s Recovery

May 30, 2025
In 2025, Ukrainian entrepreneur Andrii Matiukha, founder of the FAVBET group of companies and the charitable organization Favbet Foundation, established a new personal initiative — the Andrii Matiukha Foundation. This project became a platform for implementing Matiukha’s individual initiatives and fostering international cooperation aimed at supporting Ukraine’s resilience and further development amid social challenges. The […]
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From standard scripts to AI analytics: Expert Elina Shtanchaeva on the future of B2B sales in the age of artificial intelligence

May 30, 2025
Written by Dan Agbo Artificial Intelligence is revolutionizing B2B sales, transitioning from standard scripts and cold calls to data-driven, personalized customer engagement. According to McKinsey, this transformation through AI implementation could boost global productivity in sales by up to $660 billion annually through task automation, data analytics, and personalized client offerings. Companies are actively investing […]
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Boomer Gallery’s “IDENTITY” Exhibition in London Explores the Art of Identity and Features Work by Xianghan Wang

May 30, 2025
Written by Isabel Taylor In the heart of London’s Tower Bridge district, Boomer Gallery has launched IDENTITY, an international contemporary art exhibition running from May 9 to 14, 2025. With contributions from 75 artists spanning painting, sculpture, digital media, and installation, the exhibition is a compelling reflection on the role of art in shaping and […]
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Andrii Matiukha on digital transformation: How Favbet Tech uses artificial intelligence to transform the entertainment industry — and beyond

May 30, 2025
Favbet Tech originated in the iGaming sector, but today its activities extend far beyond the traditional industry. It is now a full-fledged technology company with an R&D team in Ukraine, specializing in big data, personalization, artificial intelligence, and the security of digital platforms. Favbet Tech is part of the Favbet group of companies, founded by […]
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What Are the Common Applications of a Microplate Fluorometer?

May 29, 2025
Fluorescence detection is a cornerstone technique in modern laboratory analysis, and the microplate fluorometer,  is a key instrument used to quantify it. By exciting samples with light at a specific wavelength and measuring the intensity of the emitted fluorescent signal, this device enables researchers to perform sensitive and high-throughput assays across many fields. From drug […]
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What is Customer Service Software and How Does It Work?

May 29, 2025
With the digital world moving at such a rapid pace nowadays, businesses are always on the lookout for providing excellent customer experiences. The heart of this exercise is customer care software designed to facilitate better interactions between organizations and people. Knowing how this software works would give an idea of its functionalities and advantages. Defining Customer Service Software […]
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The Rise of Crypto in Corporate Finance: What Every CEO Should Know

May 27, 2025
Cryptocurrencies have long since moved beyond fringe investments. They’re now a regular part of boardroom discussions and finance strategies. Crypto adoption in corporate finance remains select, but the trajectory appears to be clear, with digital assets influencing how businesses assess liquidity, risk, and innovation. The shift isn’t about chasing trends, but responding to real changes […]
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How to Choose a Venue That Reflects Your Company Culture

May 27, 2025
The end-of-year corporate Christmas party is more than just a festive gathering. It’s a moment to celebrate team achievements, strengthen relationships, and leave a lasting impression on clients and colleagues. One of the most crucial elements that sets the tone for the entire event is the venue. A well-chosen location doesn’t just house the celebration—it […]
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What Does High-Quality Sound Mean for Business Leaders Today?

May 27, 2025
High-quality sound is not just for audiophiles anymore. For businesses, it defines the customer experience and sets your content apart.  Imagine watching a movie with muffled audio or attending a webinar where voices are unclear. It can be pretty frustrating. Customers feel the same about poor sound in brand videos, podcasts, outdoor events, and physical […]
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How CEO-Led Storytelling Builds Stronger Brands

May 27, 2025
People resonate with real stories, and when CEOs step up as storytellers, brands transform into relatable entities. This makes corporate success personal. How can this approach redefine your brand? Let’s break down the basics of what’s at play and how to get in on the act yourself. Why Authentic CEO Voices Resonate with Audiences Audiences […]
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How Cisco Video Conferencing Elevates Hybrid Meetings

May 27, 2025
Hybrid meetings have gained immense popularity in recent years. These meetings include both in-person and virtual participants. VoIP video conferencing allows this to be possible. It has emerged as an integral tool in modern workplaces, facilitating uninterrupted collaboration among teams. The Next Stage of Hybrid Meetings Effective hybrid meetings through Cisco video conferencing have become the solution for many […]
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