Author Profile

Jacob Mallinder

Jacob is the Head of Digital Advertising for Lawyer Monthly, Finance Monthly & CEO Today. He has also contributed regularly to all three of our websites as well as co-ordinating guest writers on the websites. Jacob has worked in sales and marketing now for 10 years, and brings all of that experience to his role and to his writing. When he's not working, Jacob reads a lot, listens to far too many podcasts and loves travelling around the world.

Conversational AI Chatbots vs. AI Assistants: The Future of Socialization and Efficiency in AI

October 1, 2025
Fast forward to the year 2025, the use of conversational AI chatbots and AI Assistants are indispensable parts of all digital functions which advanced and developed with the growth of AI. Although both are based on large language models, they differ on the areas of focus, intended users, and the value they bring to the […]
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The Strategic Imperative of Vertical Integration in Logistics

September 30, 2025
The global supply chain has become dynamic and volatile, marked by unforeseen delays, persistent geopolitical tensions, and unpredictable cost fluctuations. This ongoing volatility is not a temporary disruption to endure but a new, permanent reality for global commerce. In this high-stakes landscape, a select group of corporate leaders is executing a monumental power play: vertical […]
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What Is Social Proof and Why Does It Drive Corporate Valuations in 2025?

September 30, 2025
Social proof is the psychological phenomenon where people conform to the behavior of others, assuming they represent the correct one in a given situation. For modern corporations, this concept has transformed from a simple marketing tactic into a powerful, direct driver of investor confidence and tangible enterprise value. In an increasingly digital world, the power […]
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The Social Proof Playbook for 2025: How Smart Brands Engineer Viral Growth

September 30, 2025
In a time of extensive global digital connection, the online crowd is the single most influential force in modern commerce. With over 5.41 billion active social media users, representing 65.7% of the world's population, brands compete for attention in a saturated environment. Here, consumer trust is the ultimate currency. Today's brands must move beyond abstract concepts […]
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From Views to Value: A CEO's Guide to Corporate YouTube Strategy

September 30, 2025
Today, the fundamental shift in media consumption has reached a pivotal point. YouTube is no longer merely a social platform; it is a global media powerhouse that has grown to rival the advertising revenue of major U.S. television networks, paying over $100 billion to numerous creators, artists, and media companies over the last four years. For […]
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The Streamer CEO: A Guide to the Multi-Million Dollar Business of Live Broadcasting

September 30, 2025
The monolithic media giants of the past were built over decades, brick by painstaking brick. Today, direct-to-consumer empires are constructed in real-time, broadcast from a single bedroom studio to millions of loyal followers. This is not a gradual shift but a seismic transfer of power. Streaming platforms have officially surpassed traditional television in viewership share, […]
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7 Australian Entrepreneurs Who Built Global Brands from Local Ideas

September 30, 2025
Australia has become a key source of entrepreneurial talent, fostering innovation despite economic uncertainties. A select group of Australian visionaries has successfully expanded globally, building impressive brands that compete on the world stage. Company Founder(s) Industry Key to Global Success SafetyCulture Luke Anear SaaS / Workplace Operations Mobile-first platform for frontline workers Solved a universal […]
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How Do Modern Lobbying Firms Weaponize Digital Strategy?

September 30, 2025
Corporate lobbying has fundamentally shifted from discreet meetings on K Street to expansive digital battlegrounds. Modern advocacy is no longer confined to Capitol Hill; it begins with shaping public opinion and dominating online narratives long before policy is formally debated. This evolution demands a new understanding of influence for corporate leaders. This article details the […]
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BMW Floor Mats: The Subtle Luxury Accessory Driving Status in 2025

September 29, 2025
Whenever one hears BMW, a brain process normally leaps to the high level of engineering precision, smooth designs, and the excitement of German automotive performance. However, in 2025, a very low-profile component of the luxury ecosystem of the brand is causing some heads to turn in unexpected ways, namely, BMW floor mats. What used to […]
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Why Every Front Camera for a Car Is Now Seen as a Symbol of Tech Authority

September 29, 2025
In 2025, cars will cease being merely a means of transportation; they will be in motion, proclaiming power, innovation, and identity. The front car camera is one of the luxury features that characterize this new age of mobility, which has silently become a symbol of technological power. It used to be regarded as a simple […]
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3 Channel Dash Cam: The Luxury Tech Gadget Billionaires Swear By in 2025

September 29, 2025
In the era of private jets, hypercars, and penthouses with a view of the skyline, it may be surprising to learn that one of the latest luxury technology trends among billionaires is not a second yacht or a second (or third) batch of champagne. It is much more discreet, but by all accounts, futuristic, the […]
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How digital tools are making money transfers easier

September 29, 2025
You don't have to stand in long lines or fill out forms to send money anymore. You can do it on your phone and see the fees and delivery times as they happen. Likewise, you can relax because this is easy to use if you're helping family members, paying for a service, or keeping track […]
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