Author Profile

Jacob Mallinder

Jacob is the Head of Digital Advertising for Lawyer Monthly, Finance Monthly & CEO Today. He has also contributed regularly to all three of our websites as well as co-ordinating guest writers on the websites. Jacob has worked in sales and marketing now for 10 years, and brings all of that experience to his role and to his writing. When he's not working, Jacob reads a lot, listens to far too many podcasts and loves travelling around the world.

Why Startups Are Investing in Custom Merch for Brand Awareness

October 29, 2025
For early-stage startups, every marketing dollar needs to work twice as hard. Most founders already juggle SEO, paid ads, and social campaigns — but one underrated growth lever is getting renewed attention: custom merchandise. From branded T-shirts to hoodies and tote bags, startups are turning company swag into a real brand strategy. What used to […]
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How Hackers Exploit Executive Travel: The Hidden Dangers of Airport Wi-Fi

October 28, 2025
When C-suite executives travel, they carry more than just luggage; they carry access to corporate crown jewels. The stakes have never been higher: the Federal Trade Commission reports that consumers lost more than $12.5 billion to fraud in 2024, a 25% increase from the year before, while cybercrime damages are projected to reach $10.5 trillion […]
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7 Fleet Maintenance KPIs CEOs Should Track

October 28, 2025
Whether you’re in logistics and delivery, the field service industry, or run a transportation business, one thing’s for sure. A healthy fleet means lower costs, and more reliability. Good maintenance keeps customers satisfied, which means repeat business and more profitability. It also extends vehicle lifespan, so the need to spend on replacement stays low. Smart […]
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Best Mapping Software for Sales Teams Managing Territories & Leads

October 27, 2025
Sales teams need to see where their customers and prospects are located to plan their work effectively. When you can visualize customer data on a map, you can make better decisions about territory assignments, route planning, and resource allocation. Maptive provides the tools sales teams need to manage territories and track leads through visual mapping. […]
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What Converts Cold Contacts into Lifetime Clients? Jinye Zhang's Trust-Building Formula

October 27, 2025
By Volha Hurskaya   Canadian immigrant turned top-75 mortgage broker reveals systematic approach behind Clear Trust Mortgages leadership  Canada in 2025 remains one of the most attractive countries for immigrant entrepreneurs. Nearly one-third of all businesses with employees are owned by new Canadians, and their companies demonstrate consistently higher growth rates and innovation metrics. These […]
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How AI And Innovation Are Empowering CEOs To Build Smarter Businesses

October 27, 2025
CEOs often face challenges in adapting to fast-paced changes in technology and business demands. Artificial intelligence is now an essential tool that assists leaders in making more informed decisions quickly. This blog will explain how AI and new technologies can enhance efficiency, refine operations, and promote growth. Keep reading to see how these tools are […]
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Managed Collaboration Models – How to Choose the Right IoT Project Development Model

October 24, 2025
Introduction The Internet of Things (IoT) is no longer just a technology – it is an ecosystem where devices, data, and people interact in real time. Companies create “smart” products, connect infrastructure, and automate processes. But the success of an IoT project rarely depends solely on the idea. It depends on how collaboration between the […]
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Crypto in 2025: What Every CEO Should Know About the Next Wave of Digital Assets

October 24, 2025
Crypto was once the playground of retail traders and early adopters. Now, it’s having a major impact on the future of global finance, enterprise systems, and digital infrastructure. While many CEOs may view this purely as a technological milestone, it also represents a strategic inflection point. In 2025, understanding crypto’s trajectory requires more than tracking […]
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Fashion Forecast: Jacket Styles Set to Dominate 2025

October 24, 2025
One day you’re in, the next day you’re out. That’s the mantra of the fashion world, right? So, if your business is going to get promotional jackets with company logo, you want to hit upon the right jacket styles for the 2025 trends. It’s easy enough to do if you know your stuff or have […]
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AI-Driven Visuals: Redefining Marketing for the Next Generation

October 24, 2025
AI-driven visuals are reshaping how brands connect with younger audiences. With tools that create stunning, hyper-targeted imagery, marketing is entering a more dynamic and personal era. From micro-aesthetics tailored to niche preferences to real-time ad updates based on live engagement data, AI gives marketers unprecedented creative control. Imagine producing visuals that match trends as they […]
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Smart Startup Marketing Ideas: Build Your Creative Arsenal on a Budget

October 23, 2025
Why startups need creative marketing Creative marketing acts as a game-changer in the competitive world of startups. Big players might have bigger budgets, but creativity makes opportunities that money alone can’t create. Tools like the Freepik premium account help startups bring these creative ideas to life — offering access to thousands of professional design assets that […]
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Soak & Stay: Why High-End Travellers Are Booking Hotels with Private Hot Tubs

October 23, 2025
Luxury travel has evolved far beyond plush bedding and fine dining. Today’s discerning travellers want more - more privacy, more wellness, and more meaningful moments that leave them feeling genuinely refreshed. Enter the latest symbol of indulgence: hotels with private hot tubs. Whether perched on a mountain terrace, tucked inside a secluded forest lodge, or […]
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