Author Profile

Courtney Evans

Courtney studied English Literature and Creative Writing at University and is the Editorial Assistant for CEO Today, Lawyer Monthly and Finance Monthly writing articles for all three publications. Courtney is an experienced writer who enjoys researching for the articles. When she’s not working, Courtney can be found planning her next budget friendly trip and trying to tick off new experiences on her ever-growing bucket list.

Lindsay Lohan’s PR Comeback

August 8, 2025
From Tabloids to Trust: Lindsay Lohan’s PR Comeback Playbook for Businesses In the mid-2000s, Lindsay Lohan was Hollywood’s golden girl — a box office draw, style icon, and the face of multiple brand campaigns. But within just a few years, her career imploded under the weight of arrests, lawsuits, public feuds, and production delays. By […]
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How can AI Agents help your small business?

August 8, 2025
What Are the 5 Types of AI Agents? AI agents are intelligent systems designed to sense their environment and act autonomously to achieve specific goals. For small businesses, understanding the different types of AI agents is essential to choosing the right solution for their needs. There are five key types: Simple Reflex Agents act purely […]
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Neil Woodford’s £10 Billion Collapse

August 7, 2025
Neil Woodford: From Market Hero to Regulatory Villain – and His Quiet Ties to Football Who Is Neil Woodford? Neil Woodford CBE, once described as the "rock star" of UK fund management, is a British investment manager who rose to prominence during his tenure at Invesco Perpetual, where he managed more than £30 billion in […]
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The Billion-Dollar Apology: How Brands Weaponize Donations to Escape Scandal

August 7, 2025
Navigating the Ethical Minefield of Corporate Crisis Management In the wake of a corporate scandal, a company's actions are scrutinized with a microscope. The public, stakeholders, and media watch closely as a brand attempts to repair its reputation. A common strategy is to announce a significant donation to a charitable cause. The same scrutiny extends […]
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Profiting From Outrage: How Scandal Became a Business Model

August 7, 2025
Scandal Sells: The New Business of Bad Press Is controversy the new currency? It’s a provocative question with a simple answer for a rising class of businesses. From luxury labels to Silicon Valley titans, companies are learning that a well-timed scandal doesn't just create noise—it can drive conversions, elevate stock value, and forge a new […]
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Inside the Gates’ $200M Gamble: Can Billionaires Really Fix Women’s Health?

August 7, 2025
The Gates Foundation’s $200M Pledge to Women’s Health In a world where reproductive rights and women’s healthcare are increasingly politicized and underfunded, the Bill & Melinda Gates Foundation has stepped into the spotlight with a headline-making pledge: a $200 million commitment toward advancing women’s health globally. The announcement, made during a high-profile global summit on […]
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Free Java Certifications in 2025

August 6, 2025
Free Java Certifications in 2025: Strategic First Steps for a Business-Focused Career Java isn't just a programming language; it's the invisible backbone of the modern digital world, powering everything from enterprise applications to cloud infrastructure. For aspiring developers looking to enter this lucrative space, the path to mastery often begins with accessible resources. If you've […]
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Best Free Java Certifications for 2025: A Strategic Career Launchpad

August 6, 2025
Free Java Certifications in 2025: Strategic First Steps for a Business-Focused Career Java isn't just a programming language; it's the invisible backbone of the modern digital world, powering everything from enterprise applications to cloud infrastructure. For aspiring developers looking to enter this lucrative space, the path to mastery often begins with accessible resources. If you've […]
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Balenciaga’s Scandal Playbook: How a Fashion Catastrophe Became a Luxury Power Move

August 6, 2025
How Balenciaga Recovered from One of Fashion’s Worst Scandals In late 2022, Balenciaga didn’t just make headlines — it ignited a cultural firestorm. A controversial holiday campaign turned the fashion house into a cautionary tale overnight. Yet, in a surprising twist, Balenciaga managed to flip its fall from grace into a case study in brand […]
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KPop Demon Hunters Shatters Netflix Records

August 6, 2025
KPop Demon Hunters: The Animated Blockbuster That Rewrote the Netflix Playbook When an animated film becomes a global sensation, topping charts and spawning a viral fandom, it's more than just a hit—it's a case study in modern media. In 2025, KPop Demon Hunters emerged as that phenomenon, redefining how original animated content can not only […]
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How High-End Brands Shrink Without Losing Their Shine

August 5, 2025
Can luxury brands downgrade staff without damaging exclusivity? Even as the glamorous facade of luxury retail remains intact, elite brands are quietly trimming their workforces—steering clear of crisis mode. But this isn’t just cost-cutting; it’s a calculated preservation of exclusivity. As department stores and high-fashion labels recalibrate, the real test is whether jobs—or brand identity—take […]
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How America's Top CEOs Are Cashing In on Controversy

August 5, 2025
From Fallout to Fortune: The CEO’s Modern Playbook for Monetizing Scandal When most executives face a career-threatening scandal, PR firms go into overdrive and lawyers circle like sharks. But for a rising class of modern CEOs, controversy is no longer a career-ender—it's a launchpad. In today’s media-fueled economy, backlash can be a catalyst for growth, […]
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