Author Profile

Courtney Evans

Courtney studied English Literature and Creative Writing at University and is the Editorial Assistant for CEO Today, Lawyer Monthly and Finance Monthly writing articles for all three publications. Courtney is an experienced writer who enjoys researching for the articles. When she’s not working, Courtney can be found planning her next budget friendly trip and trying to tick off new experiences on her ever-growing bucket list.

Driving ROI: Personalization in Automated Marketing

August 26, 2025
How Personalization Drives ROI in Automated Campaigns In today’s digital landscape, consumers are bombarded with hundreds of marketing messages daily. Generic campaigns no longer cut through the noise. Businesses that successfully combine personalization with automation see measurable increases in engagement, conversions, and long-term customer loyalty. Automation enables efficiency at scale, but personalization is what transforms […]
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How to Use Marketing Automation Without Losing the Human Touch

August 26, 2025
Marketing automation is now at the center of how businesses grow, scale, and compete. From AI-driven customer journeys to predictive analytics, companies can reach the right people at the right time more efficiently than ever before. For small businesses, these tools have been a game-changer, offering access to advanced marketing once only available to corporations […]
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What is The Fed’s Next Move

August 26, 2025
The Fed’s Next Moves: What Businesses Should Expect in 2025 As the U.S. economy continues to navigate post-pandemic challenges, rising inflation, and global market uncertainty, the Federal Reserve’s monetary policy decisions have never been more important for businesses. The Fed, which controls interest rates and manages trillions in assets, directly influences borrowing costs, consumer spending, […]
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Who Controls America’s Money?

August 26, 2025
Who Controls America’s Money? The Power and Politics of the Fed The Federal Reserve, the central bank of the United States, is one of the most powerful financial institutions in the world, yet its workings are often opaque to the public. Controlling trillions of dollars in assets, influencing credit, capital markets, and economic growth, the […]
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Trump’s Power Move Against the Federal Reserve

August 26, 2025
Market Shock: Why Trump’s Firing of Fed Governor Lisa Cook Is a Turning Point The Federal Reserve, often viewed as the bedrock of U.S. financial stability, has been thrust into political turmoil. In late August 2025, President Donald Trump announced the firing of Fed Governor Lisa Cook—an unprecedented move that immediately sent shockwaves through markets […]
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How a Broken Laser Pointer Launched eBay’s Global Empire

August 23, 2025
From Broken Laser Pointer to Global Empire: The eBay Story In 1995, a broken laser pointer sparked the creation of one of the world’s most influential online marketplaces. What began as a side project in a Silicon Valley townhouse quickly evolved into a global platform connecting millions of buyers and sellers. eBay’s journey from humble […]
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AI in Schools: Is it A Threat to Real Education?

August 22, 2025
AI in the Classroom: Innovation or Erosion of Education? Artificial Intelligence (AI) is no longer just a Silicon Valley buzzword—it’s entering classrooms across the UK and the US at a rapid pace. Schools are experimenting with AI-driven lesson plans, automated grading, and even chatbot tutors. But beneath the hype lies a serious question: is AI […]
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Amazon vs. eBay: Who Wins the E-Commerce Future?

August 21, 2025
Amazon vs. eBay: Who Really Owns the Future of Online Shopping? For more than two decades, Amazon and eBay have shaped how the world shops—but in strikingly different ways. Amazon built an empire on scale, logistics, and relentless efficiency, transforming itself into the ultimate “everything store.” eBay, meanwhile, created a culture of discovery and resale, […]
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From eBay to Power Broker: Pierre Omidyar’s Hidden Empire

August 21, 2025
Pierre Omidyar After eBay: From Digital Disruptor to Global Power Player   Most Silicon Valley billionaires crave attention. Not Pierre Omidyar. The man who created eBay in 1995—and turned it into a household name—has spent the past two decades quietly building something far more ambitious. While others double down on rockets or social media, Omidyar has […]
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Can AI Save PayPal From Becoming Obsolete?

August 20, 2025
Inside PayPal's AI-Powered Future: Can the Pioneer Survive? PayPal, the company that defined digital payments for a generation, is now fighting to secure its place in a radically shifting landscape. Founded in 1998 and once the darling of Silicon Valley, PayPal became synonymous with safe online transactions and a critical driver of e-commerce. As AI […]
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Target’s New CEO Takes the Helm

August 20, 2025
Michael Fiddelke: Target’s New CEO Takes the Helm Target Corporation is stepping into a new chapter. After more than a decade of transformative leadership under Brian Cornell, the retailer has named Michael Fiddelke as its next Chief Executive Officer. The appointment signals both continuity and change: Fiddelke is a long-time insider who understands Target’s DNA, […]
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Why Is Target CEO Brian Cornell Stepping Down?

August 20, 2025
Brian Cornell: The CEO Who Reinvented Target Who Is the CEO of Target? Brian Cornell has led Target Corporation as Chairman and Chief Executive Officer since August 2014. The first outsider ever appointed CEO in the company’s history, his appointment signaled Target’s willingness to break tradition to address mounting challenges. Cornell took charge at a […]
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