marketing

Artificial intelligence was introduced half a century ago and since then it has been used to “replace” tutors, travel agents, office, or family assistants. After realizing the benefits that AI brings, companies like Amazon, Google and even…

It’s a brand’s worst nightmare. You’ve spent thousands – if not millions – of pounds creating your company image and cultivating your reputation. Only for a random, and unforeseen, brush with an unsavoury person or organisation to leave…

Identifying the gap in the market, or your unique selling point (USP), is the holy grail of business success to many. Others believe drive and determination are the most important consideration, whilst some may think it is the ability to…

Everybody loves gold. It’s shiny and is perceived to have a value and status, due in part to its relative rarity. But data doesn't have the same allure. Unlike gold, data is everywhere and doesn't have the same mass appeal, but is it worth…

Ruta Gabalis, CEO at AeroBlue, is a business turnaround expert meaning she can find the root of your business' problem and find a way to fix it. Usually however, there are five standard reasons businesses don’t make the cut. Last year’s…

By Louisa Rochford   Marketing plays a monumental part in any business and is key to its survival. Without advertising and publicising, a business could disappear into irrelevance and be completely forgotten—worse, however, is the damage…

Andrea Newton is a qualified and experienced HR consultant with over 25 years’ experience helping individuals develop the skill and confidence to be their best selves, and in helping organisations develop a culture so that people want to…

“We are reliable.” ---------- “We really care.” ---------- “We deserve your trust.” For decades, brands have relied on broadcasted messages just like those. The equivalent of standing on a raised platform, shouting to an impassive…

Marketing is often associated with vast amounts of cash and expensive publicity stunts, but this doesn’t have to be the case. If you work for a charity, you can create and launch an effective marketing campaign on any budget — regardless of…

As we head further into the year, marketing strategies should be at the top of your company agenda. In 2018, consumers expect more from businesses - especially with their buying habits and other purchasing information readily available. An…

The way we conduct business has evolved greatly over the last few decades, but there is one indicator of success that has stood the test of time - trust. Below CEO Today here’s from Sarah Greenidge, credibility expert and founder of…

If you take care of your employees, your employees will take care of you (and your company). It seems straightforward, but there’s more to it than ‘taking care’ – your company is brand to more than just your customers, it’s also a brand for…