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HALL OF FAME 5 www.ceotodaymagazine.com in enterprise data management technology and build the company to match our vision of connecting the world’s applications with data, independent of technology choices. How are the challenges that Datometry faces set to change, in conjunction with the current fundamental transformation in global database market and the future needs of clients? The global market dynamics for enterprise data management have completely shifted with the availabilityofcloud-nativesolutions, and this means moving to the cloud has become an imperative for enterprises. Interestingly, it has taken almost 10 years for the public cloud to gain traction with Fortune 2000 companies, and this traction can be attributed to the cloud service providers investing heavily in securing their platforms, fully accommodating privacy regulations, and creating service- rich offerings. For enterprises, one of the triggers to adopt cloud technologies is software licences that are about to expire and upcoming renewals of very expensive large-scale hardware. Analysts and industry watchers are predicting that within the next 5 to 10 years, the majority of the $40+ Billion database market will re-platform to the cloud. The trend started in 2014 as part of enterprise Business Intelligence modernization efforts and has accelerated significantly in recent quarters. Demand for data science and analytics is increasing. According to the leading industry group, TDWI, “today’s consensus says that the primary path to big data’s business value is through the use of so-called ‘advanced’ forms of analytics based on technologies for mining, predictions, statistics, and natural language processing (NLP). Each analytic technology has unique data requirements, and DWs must modernize to satisfy all of them.” Enterprises looking to adopt cloud-native data warehouses and databases are finding that the cloud-native options are challenging all conventions: for example, they no longer require tedious tuning because scale and performace are easy to adjust, the newest version of software and hardware is always available, and cloud elasticity ensures significant CAPEX and OPEX savings. What this means is that the cloud is turning data warehouses and databases into commodities and the new model is Pay-for-API instead of Pay-for-Technology. Every Fortune 500 company is formulating, if not already executing, a cloud-first strategy. The key question facing them is how to shift decades of on-premise data management to the cloud without the risk, expense, and time typically required for such migration projects. We believe virtualizing the data warehouse is the cornerstone of any cloud-first strategy because data warehouse migration is one of the riskiest and most expensive initiatives that a company can undertake on their journey to adopting cloud-native data management. Interestingly, the cost of migration is primarily the cost of process and not technology and this is where Datometry comes in with its data warehouse virtualization platform. We are the key that unlocks the power of new technology for enterprises to take advantage of the latest technology and gain competitive advantage. In terms of market competition, where does Datometry stand globally? What makes the company unique? We view Datometry to be a major disruptor to the current enterprise process of moving to the cloud which involves massive risk, expense, and time. So far, we have not seen any technology in the market that rivals or even comes close to Datometry’s Adaptive Data Warehouse Virtualization technology. Using Datometry Hyper-Q, enterprises can run any application on any data warehouse within days thus making databases interchangeable; enterprises have a greater choice in vendors and technologies; and, enterprises can eliminate the need for costly application migrations. What is the Datometry Go-To- Market Strategy? Datometry is building a global channel-based business with key technology and services partners in the space. All partners (Cloud Service Providers, database vendors, and System Integrators) benefit significantly from working with Datometry as we unlock substantial business opportunities for them. This makes for an ideal setup for reselling through partners and tight integration with their technology. In working with cloud service providers and database vendors, we can offer enterprises short POCs (lasting a few weeks only) demonstrating the speed and ease of using our data warehouse virtualization technology, resulting in a fast deployment of cloud-native data management systems. Where do you see Datometry in five years? We believe that five years from now, no one will connect an application to a data warehouse or database directly, and our technology will become the ubiquitous data management fabric managing all communications between data warehouses and applications. In addition, Datometry will become the standard for interoperability in the data space: enabling the rapid adoption of the latest data management technologies with the enterprise maintaining total control of its data, its most valuable asset. Any final thoughts? Based on the traction we have seen with Global Fortune 500 enterprises in the last six months, it is clear that we have created a technology category with massive potential. Virtually, every enterprise on the planet is facing data management re-platforming problems, which our data warehouse virtualization technology resolves: for enterprises, the benefits of the cloud have become too obvious to be ignored and the penalty for not adopting cloud-native technology has become too large. In many ways, I like to think of Datometry’s potential along the lines of VMware that created and defined a category that seemed obscure at first but proofed it to revolutionize IT forever. “At Datometry, we envision a world in which enterprise database customers no longer connect applications and databases directly.”