to be how good your data truly is. Be alert to the ‘garbage in, garbage out’ scenario. Most organisations have a large amount of data on their customers, transactions and business processes – but is it the right data and will it get you to the business outcome you were pursuing? How your organisation collects data, its data instrumentation approach, data cleansing and labelling are all vital to the quality of the training data that feeds the chosen algorithm. It’s the difference between a good predictive model and a poor one. Finally, what kind of GAI solution best suits your needs and data capability – off-the-shelf, customizable, or proprietary? Do you start with a GAI playground? Each of which can come in at vastly different investment levels? SPEED capabilities, not just data capability While the excitement around GAI is understandable, and no CEO wants to risk their organisation being left behind as this pivotal technology comes into play, there is also a better understanding among CEOs today that digital business transformation involves more than acquiring technological capabilities in isolation from the rest of the business. It is a given that GAI will play a key role in future business success. CEOs should transform their organisations with this in mind – in order to build a data-led business in which data & AI capabilities work in sync with your full set of ‘SPEED’ capabilities: Strategy: developing and testing the hypothesis based on priority value pools Product: evolving at pace and scale Experience: enabling value for customers Engineering: delivering on the promise, at pace and at scale Data & AI: validating the hypotheses and uncovering insights for constant iteration. The goals for digital business transformation are twofold: to create an organisation that can continually change at pace with the changes around it, and to construct the capability to identify and realise value for customers and business through digital. In both aspects, the potential for data and AI to drive transformative success through rapidly advancing technology has never been greater. Generative AI is every bit as significant a technological wave as the emergence of the internet and ecommerce, mobile and social media. What CEOs learned from those technological advances is to build organisations that are fit for a digital age and able to evolve in line with changing customer behaviour and in step with technological change. The five SPEED capabilities are symbiotic: your experience and product capabilities are in service to your data capability and vice versa; and AI underpins a virtuous loop of learning, decisionmaking and constant iteration. "Its successful adoption depends on getting the fundamentals of business vision, strategy and technology integration correct from the outset."
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