CEO Today - July 2023 Edition

RECURRING REVENUE Why Businesses Should Consider the Subscription Model In today’s competitive business landscape, constant innovation and adaptability are key to securing a stable future for any enterprise. One such strategy increasingly grabbing the attention of savvy CEOs is the subscription model. Traditionally associated with magazines and newspapers, this business model has undergone a radical transformation and now spans a multitude of industries, from digital services and software to fitness, food, and even fashion. As a result, businesses that can feasibly adopt a subscription model might want to consider doing so, and here’s why.

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