CEO Today - May 2023

46 THE DISRUPTORS Carl Runefelt Carl Runefelt ranks as the most popular cryptoinfluencer with an overall Crypto influencer score of 7.57. The Swedish crypto investor and entrepreneur, also known as Mooncarl, has become very popular on multiple social media platforms with over 1 million followers on Twitter and over 240,000 on Instagram. Runefelt typically posts about the wealth and successful investment in crypto that has brought him over the years and can make an estimated $2,930 per Instagram post! Ben Armstrong Ranking as the second most popular crypto-influencer is Ben Armstrong, better known as ‘BitBoy Crypto’, with an overall score of 7.44. BitBoy was another early subscriber to Bitcoin and has amassed a net worth of over $5 million. Armstrong has leveraged his wealth and investment success into a massive social media presence, where he boasts the most YouTube subscribers of any other crypto influencer. His impressive social media following means he can earn an estimated $5,560 per Instagram post. Changpeng Zhao Changpeng Zhao ranks as the third most popular crypto-influencer with an overall score of 7.25. CZ is the Canadian–Chinese cofounder of Binance, which has blossomed into the world’s most popular cryptocurrency exchange. The overwhelming success of his startup has resulted in him becoming the 136th richest person in the world, with a reported net worth of $13.1 billion. Zhao is extremely popular on several forms of social media, however, unlike others with this status, he provides very little information in the way of investment tips and upand-coming crypto. Cryptocurrency is a unique industry that is still in its infancy. Social media was already popular when digital currencies became prominent. When Bitcoin was first launched in 2009, Facebook was already half a decade old and Twitter had been around for three years. Consequently, discussions on social media helped crypto gain popularity in its early years, and it’s still an important tool for investors in the space. Social media can be used as a potential source of investment inspiration, relevant news, and discourse. But this also has the potential to be dangerous, as social media can be a breeding ground for scams involving fraudulent cryptocurrencies and offers. There are several famous, active commentators on cryptocurrency social media known as crypto influencers. Ranging from celebrities to traders and commentators, these influencers can gain huge followers on multiple social platforms. But who is the most prominent crypto influencer? We took a deep dive into the data to find out. 1 2 3

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