41 www.ceotodaymagazine.com Stephen Taylor THE CEO INTERVIEW There is a great range of products made using natural materials such as found that bamboo, cotton, and even driftwood. You’re also an inventor. Is this your passion, and how do you bring your ideas to fruition? I have always been creative in my approach to product design and development and this creativity also runs through the way I run and approach my businesses. I often see a product and think that I can make it better in either design and or functionality or sometimes I decide to tally redesign creating an entirely new product. I am passionate about good design and that sometimes comes down to the smallest of details from size, weigh and with our sweet containers re designing the way it may open and close. My most popular inventions, and among those I’m proudest of, can be found here: - https://propa.net/product/confectionery/minimint-it-cubes/mini-mint-it-cube-the-greatestpromo-product-ever/ https://propa.net/product/confectionery/ mints/mint-twister-2/ https://propa.net/product/electronics/cableselectronics/panoflex-3-in-1-branded-cables/ You have been in business for over 30 years; what keeps you motivated to push forward and innovate? Doesn’t time fly when you’re having fun! In some ways the business is very similar in its essence as it was on day one due to the nature of the business i.e. placing logos on products, and this will never change. Putting logos on products is a time-tested successful marketing formula, the only thing that changes is the method of printing and the type of products. Promotional gifts still remain one of the most cost-effective high-impact direct marketing tools. You are involved in many philanthropic endeavours, particularly in your local community; what does it mean to you to be able to help others? Business is a great opportunity for expression in the world and to enables you to help make even a small positive difference. If you are fortunate enough to be able to assist charities with time and or donations, it gives you a great sense of satisfaction knowing that your business sweat and toil have made a difference to the world, even if it is just a small difference. What has business taught you over these 30 years? Business has taught me many things but I guess one core value is to be true to yourself and never compromise your personal values. There will undoubtedly be situations that challenge you in a variety of ways, but being true to your self and operating values gets you through most situations. Never take yourself too seriously, and most importantly of all enjoy the ride, bumps and all! www.propa.net
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