www.ceotodaymagazine.com “Business has taught me many things, but I guess one core value is to be true to yourself and never compromise your values. “ 38 www.ceotodaymagazine.com two thousand different promotional business promotional gifts catering to all promotional budgets to suit all marketing campaigns. In addition to our stocks we manufacture new fully bespoke products from new electronic items right through to highly designed packaging, nothing is too small or too complex. As a successful entrepreneur, do you feel that entrepreneurialism is a mindset individuals are born with, or can it be learned? Good question! In short I think some of the essential components of the entrepreneurial skill set can be learnt over time. However the spirt of an entrepreneur is one that I believe is innate, spotting that hidden or often highly disguised opportunity and turning into a business opportunity. This vision and ability is not found in all business people. Sometimes a really good business opportunity arises from what appears to look like a bleak situation, and the entrepreneur mind set does not just spot the potential new opportunity but makes it a reality. Taking risks is not for everyone, but the rewards if you get it right can be life changing, and so can the consequences if you get it wrong. Balancing and mitigating risk is important especially as you get older, as life events dictate the amount of risks that you are willing and able to take at any given time. Stephen Taylor CEO of Propaganda and Sweet Concepts
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