CEO Today - May 2023

27 THE CEO INTERVIEW Eva Pantzar Waage President and CEO at Säkra The Insurance Broker Market in Sweden After a disruptive start to the decade, what have been the key shifts in the Swedish insurance sector since 2020? I would say that there are three main trends that currently dominate our industry – digitalization, customization and ESG. Insurance is traditionally a low-interest product. However, this is slowly changing, and the industry would benefit from building stronger client relationships and customer loyalty. Here, digitalization and customization are key. We have a lot of client data, and the customers expect us to use this to ensure they are offered the right products at the right time and through the right channel. In this interview, we have the privilege of speaking with Eva Pantzar Waage, an accomplished leader who has made significant contributions to the insurance broker market. As the President and CEO at Säkra, Eva has been at the forefront of driving innovation and significantly growing Säkra’s client base.

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