www.ceotodaymagazine.com 21 THE CEO INTERVIEW Mihai Manolache 21 www.ceotodaymagazine.com the medication and allowing their disease to progress is undesirable and that taking the medication has the benefits of controlling the disease, slowing its progression, and reducing the risk of developing complications related to the disease. So, the values are essential. I must acknowledge that we must encourage patients to stick to their meds; therefore, everyone must see the benefit in this. The second need is that it be practical. So, it must be practical for patients to take their drugs. As I have stated, this entails ensuring that they can afford it and that the routine is straightforward. For example, children should take once-daily pills, making their regimen simple. Patients are also people with busy lives; thus, it must fit into their schedules. So, you should provide them with pillboxes that have their pills organized for the week so that it is simple for them to remember and have them located in a convenient location. At the same time, they brush their teeth, for example. Thus, it must be tailored to their way of life, and we have accomplished this. Your organization has accomplished numerous innovative programs. Some are extremely practical, while others are hightech. They are facilitating clinicians’ efforts to ensure that patients take their medication. Please explain some of the practical and high-tech approaches you’ve implemented. Sure. The way I see it, and the way CEBIS International has viewed this issue, is that if you want to change someone’s behavior and get them to do anything, you must meet what I call the three pillars of success. It’s the same three things, and you must pay close attention. Thus, you must first ensure that there is value. Patients must recognize the importance of taking their medications; therefore, they must be educated as to why not taking Additionally, you want patients to be able to monitor the efficacy of their medications, so one of the things we’ve done at CEBIS is to provide patients with different monitoring gadgets. Hence, hypertensive patients can take readings, people with diabetes can monitor their glycemia, and by just connecting the monitors to the internet, they will upload their data into our database, eliminating the need for them to call and receive the same information. And they are not required to see us to provide the medical readings. That is convenient for them because they can accomplish it by simply plugging in a smart device. Hence, this is the second factor, and the third factor is trust. You must establish a relationship of trust with patients. They must accept anything you say as grounded in science and with the patient’s best interests at heart. It is telling that nurses are more trusted than physicians and
RkJQdWJsaXNoZXIy Mjk3Mzkz