CEO Today - April 2023

How to Apologise and Admit When you’re Wrong their position of authority and credibility. Making a sincere apology requires ownership, empathy, and progression. Owning your apology The most respected and admired CEOs will often be well-regarded as being informed and decisive. Musk publicly apologised for mocking a former Twitter employee’s disability. There’s no question that making an apology was the right thing to do. However, even when the difference between right and wrong is so stark, it doesn’t always make apologising a straightforward process. It becomes even more complex for CEOs who may be concerned about an apology undermining Elon Musk is renowned for many attributes - apologising is not one of them. The entrepreneur’s flair for disruptive thinking goes beyond his pioneering ideas. It’s a defining part of his personality and leadership style, and he isn’t a person who tends to back down, making it particularly newsworthy when he does. This was the case recently when Jody Goldsworthy Leadership Consulting Partner at New Street Consulting Group Jody Goldsworthy, Leadership Consulting Partner at New Street Consulting Group, looks at how CEOs can effectively apologise and move on frommistakes and causing offence to focus on repairing relationships. LESSONS IN LEADERSHIP 67

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