CEO Today - January 2023

5 Ways to Utilise Branding and Outsmart Competition in 2023 By Anna Stella As 2022 draws to a close and looking at top marketing trends for the coming year, small businesses will continue to face a turbulent market. Now, as ever, the emphasis should be placed on retaining and fostering client relationships. Building a stronger brand is part of this process and what many small businesses should focus on in the coming 12 months. The benefits of creating a more robust presence for a company are widespread; aside from helping you get your brand recognisedmore vividly, brand consistency cultivates consumer trust, strengthens connectivity, and increases sales. Coming up with a strong, consistent brand is often easier said than done, so here are five steps to help companies elevate their brand and outsmart their competition. Brand consistency is one of the most overlooked marketing activities for small businesses. 48

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