CEO Today - January 2023

Christy Kulasingam Business Lessons from the 2022 World Cup There is no shortage of comparisons between sport and business. And rightfully so. There are many lessons that business leaders can take from pivotal sporting events like the football World Cup. The sporting world is constantly innovating, uncovering new tactics and investing in the next generation. The business world often struggles to keep up with the pace of change. In an economic climate that is squeezing budgets and damagingmorale, innovative business leaders would do well to look beyond the traditional spheres towards sport to seek out that winning edge. The FIFA World Cup Qatar 2022 has provided many transferable lessons for businesses. Within this article, we delve into a few of these that may inspire you to drive real business benefits. 30

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