Moreover, their corporate architecture is characterised by connectable structures and processes. These provide a framework for meaningful action in which the corporate purpose can be experienced. Finally, the purpose speaks to bothmembers of the organisation and its customers, with marketable products and a visible contribution to society. How can coaching support such a business transformation? In my experience it is crucial to look always at the organisation, the team and the individual as a systemic whole with mutual interdependencies. Change must involve all levels. One key learning for me is that change starts with oneself. Here, coaching can have a huge impact and should always be an integral part of any business transformation – whether for the newly appointed board member in their 100-day programme, for those responsible for change projects reflecting on their own behaviour patterns or for those exploring their own personal questioning with a protected framework. Goldfarb Consulting GmbH: “We create structures to transform the quality of cooperation” Goldfarb Consulting GmbH is a business consultancy focusing on organisational development, cultural change, leadership empowerment and coaching. With over 20 years of experience in business transformation and leadership, Goldfarb combines the high demands of leading in dynamic times with professional and emotional competence. The Goldfarb team consists of long-standing partners and companions with operational management experience and an integrative approach: organisational and leadership experts, communication professionals, psychologists and specialists in agile working. They always work with a view to the whole – the individual, the team and the corporate level. In this way, they create the foundations for successful systems based on resonant structures – scientifically sound and proven in practice. The team is united by a common attitude and common goals. High-quality standards characterise their working methods. Reliable and trustworthy cooperation forms the basis for professional support in business transformation. Goldfarb Consulting GmbH Inselstrasse 24, 40479 Düssedorf, Germany Tel: +49 211 541 299 77 E: kontakt@goldfarb.de www.goldfarb.de THE CEO INTERVIEW
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