When it comes to building iconic brands, few do it better than tech CEOs. From Bill Gates and Steve Jobs to Mark Zuckerberg and Jeff Bezos, these leaders have changed the way we live and work, and in doing so, they’ve built some of the most recognisable brands known to man. With that said, building a successful brand (especially in the tech industry) is no mean feat. To stand out in a crowded marketplace, companies need to have a clear vision, strong values, and of course, a great product. To up the ante even further, CEOs need to find a way to articulate these aspects in a way that resonates with consumers, which isn’t always easy to do in such a fast-paced and ever-changing industry. In this article, we are going to take a look at four tech CEOs who are currently building iconic brands from the ground up. Each has its unique approach to branding, but they all have one thing in common: they’re making a huge impact. Let’s jump into it. Tech CEOs Building Iconic Brands THE DISRUPTORS 4
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