CEO Today Magazine - October 2022

67 VISION & STRATEGY www.ceotodaymagazine.com Can Businesses Changing their Marketing Approach Help in the Cost-of-Living Crisis? Les Brookes Partner and Chief Executive at Oliver Wight EAME A triple whammy of rising energy, fuel, and food prices is forcing people to sacrifice luxuries – and necessities – but how can businesses help consumers during the cost-of-living crisis?

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