and platforms specialising in photography NFTs, such as Quantum, Unique One Photo, and Ephimera are all aiming to become the go-to marketplace for both established artists and camera amateurs entering the space. “Meta expanding the recently piloted NFT feature is opening up a huge new market opportunity for photography NFT platforms,” commented Simon Hudson, Cheeze CEO and Founder. Cheeze is a dedicated platform for photography-focused NFT projects that started attracting mainstream interest when Netflix Co-Founder Marc Randolph joined its board of directors in May. Built on the Flow blockchain, the platform enables users to mint, curate, and collect photography NFTs – supporting any payment method and connecting to any chain. “Being an emerging market, the world of NFT photography is bound to scale exponentially, and this is where Cheeze steps into the frame,” noted Hudson, pointing out that even though there are many NFT marketplaces featuring photography collectables, Cheeze stands out with its mission, which is to allow anyone with a camera or phone to bring photos on chain and leverage a complete suite of end-to-end products that ease and “Cheeze is a dedicated platform for photography-focused NFT projects that started attracting mainstream interest when Netflix Co-Founder Marc Randolph joined its board of directors in May.” expedite the process. New opportunities for monetisation “Mainstream adoption is exactly what Cheeze is aiming for and that was one of the reasons why we opted for building on such a consumer-facing blockchain like Flow. Also, leveraging an easyto-use suite of products, which were built and designed with specifically photography NFTs in mind, puts us ahead of the curve,” added Hudson. As new market opportunities for photography NFT platforms unravel, royalty fees and the future of artist compensation are front and centre. Royalty payments allow creators to earn revenue for the lifetime journey of the item. As an artist or photographer grows in popularity, the value of their work increases, and therefore the royalties do too. The upcomingWeb interaction and utilisation stage will move users away from centralised platforms towards more decentralised solutions – underpinned by blockchain technologies and token-based economics. And as users are transitioning into owners, the new creator economy architecture that is emerging is blending another two of the old categories – transforming consumers into peddlers. “Photographers who use the blockchain to showcase photos are able to structure into the contract the royalty percentage they wish to earn from secondary sales. If there are multiple people involved in the production of the image – Cheeze supports multi-royalty splits,” he added. Predicting the future is literally impossible, however, if it is destined to be more decentralised it’s not farfetched to anticipate it will be ushered in by one of the most democratic forms of art. At this point in time, it is still easier to get excited about the emergence of the new creator economy than to actually onboard and get involved in the process. In this particular aspect, Cheeze undoubtedly stands out among its competitors – making it extremely simple to jump on the NFT bandwagon headed toward the exciting Web3 world. By covering all the bases – from minting camera-inspired art and creating bespoke collections, to splitting royalties and rewarding collectors, the platform is built for more than just showcasing, browsing, buying and selling photography NFTs. Uncomplicated and from the palm of a hand, the Cheeze app facilitates next-level connections, bringing creators and collectors closer together, growing and fostering communities – enabling everyone to actively and creatively join the new era of photography. metaverse special 37
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