dreams to become reality. One of them is “the adoption problem”. As grammy award winning songwriter & producer @genzomusic said recently: “NFTs are going to change the landscape for musicians worldwide — but for this to occur, mainstream adoption needs to happen. The reality is it’s going to take people who both understand the traditional music business and who are putting in the time to build in the Web3 space, and who have the access and ability to bridge those worlds.TommyD and the TokenTraxx team are poised to be that company that cracks the code.” . We see the following issues. Firstly, creators and curators need support and incentive to conceive and execute web3 projects that deliver value to their communities. They are nascent in their understanding and adoption and sometimes awash with other opportunities of making money. Secondly, collectors (music fans) are slow to visit, engage with, and overcome web3 UX challenges. The solution TokenTraxx has is to have three core pillars to our business. A web3 advisory that develops web3 strategies for creators and curators that connect with brands, grow communities and create value. A marketplace which is a vehicle for creators, curators and collectors to connect and transact on a TokenTraxx owned and operated platform. Lastly, but not in the least, our TRAXX Protocol where TokenTraxx ‘decentralised’ brings our technology to communities. They connect closely but have noncorrelated revenue streams. Our advisory service gives us deep insights into the needs of the creator economy we are here to serve. Our marketplace connects us directly with collectors and provides a sandbox to deploy and develop our technology in, and then our secret weapon, TRAXX protocol, brings depth and breadth of scale by deploying that technology in music communities and beyond to music and entertainment based enterprises, helping them transform from web2 to web3. This model is going to get us further, faster, and build a platform for growth in the years beyond the current crises. However, we would never have reached this point if the clement conditions of summer 2021 had prevailed. It would have been all too easy to build a house on sand. Instead we’ve learned to build on the rock. metaverse special 21
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