CEO Today - September 2022

69 VISION & STRATEGY www.ceotodaymagazine.com Steven Bell CEO at IRIS Before the 2022 Women’s Euros, it was a long time since England won a major trophy in football. The men’s team came heart-breakingly close at Euro 2020, narrowly losing to Italy on penalties. The women’s team, however, went all the way to glory. Both teams are up there with the favourites for the upcoming World Cup - but it isn’t just because they are fitter, more technically and tactically astute, or more psychologically robust. It’s because they are part of a community. A powerful professional culture. And that hasn’t always been the case. What Can Leaders Learn from the England Football Team

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