VISION & STRATEGY www.ceotodaymagazine.com 49 people talk about your company to share praise or derision? Praise suggests you are viewed as a true supporter and energiser, whereas derision signals you are a de-energiser, abusing the goodwill of the community that generously shares its resources with you. • Identify the sustainability choices will you make to determine community impact (i.e. absolute carbon footprint reduction; alternative, more responsibly- sourced raw materials; disease eradication; environmental health; education attainment; economic equality; social justice…) Setting Ecosystem Standards Determine what is expected of your ecosystem partners. Your company’s prosperity is impacted by the health of your ecosystem partners. Include and expand on the following: Reputation Standards • What criteria are being used to guide good partner behaviour in the ecosystem? • What is the reputation of each partner within? Performance Standards • What aggregate value should partners expect to gain from the ecosystem? • How financially stable is each partner? • Do you have criteria outlining whether struggling partners should receive support from other ecosystem partners and/or suspension criteria in the event of low or non-performance to ecosystem standards? Community/Societal Standards • What indicators would show that your ecosystem has contributed meaningful value to the wellbeing and quality of life in the communities you serve? • What human rights policies and practices are expected of ecosystem partners and the places where your company does business? • What are you doing to ensure diversity, equity and inclusion that goes beyond a numerical reporting exercise? Our businesses are far more than economic engines; they are vital contributors to the lifeblood of communities everywhere and can be influential role models for ‘doing well by doing good.’ Consider the alternative; if your company is not making a positive impact on its communities, and society more broadly, then what purpose does it serve? “View the actions you intend to take through the lens of what will enhance the quality of life and wellbeing of your communities both inside and outside the company.”
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