CEO Today - August 2022

Viktor Uzunov Viktor Uzunov is a 30-year-old Bulgarianborn blockchain entrepreneur and marketing specialist. He moved to London in 2011 to pursue a career in finance and after trying university and studying for a degree in International Relations at the University of Greenwich, he dropped out after his secondyear to gain some practical experience and start an entry-level marketing position in a small London company. After a year there, Viktor managed to talk his way into aMarketing and Client Entertainment role at Jefferies LLC without having an inkling of what exactly he was supposed to be doing. Fast forward a few years and he managed to climb all the way to becoming Strategy Marketing and Client EntertainmentManager for EMEA/AP and a master of the craft. Today, Viktor has embarked on an entrepreneurial journey powered by his passion for all things blockchain.We connected with him to hear about his insights into the field and what the future holds for cryptocurrencies and NFTs. My passion for crypto and NFTs was born in 2020 when I decided to quit my secure job at Jefferies LLC and devote my time to this exciting sector. For the past two and a half years, I’ve worked as a consultant and acted as CMO for a variety of blockchain-based projects - from cryptocurrency tokens and DAOs to NFT collections and blockchain marketing agencies, and every time I think I’ve seen and done it all, the industry surprises me with something new and even more daring. 34 www.ceotodaymagazine.com What’s the Future of Crypto & NFTs?

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