THE DISRUPTORS www.ceotodaymagazine.com 27 Why is Amazon so Successful? There are many reasons why Amazon is one of the most successful businesses in the world, though the primary reason is generally considered to be its devotion to customer experience. Amazon makes shopping quick and easy. Its every move comes back to its customer-centric philosophy. Its goal is to be the most customer-centric company in the world. Other reasons for Amazon’s success include its: • Huge product range • Quick and easy delivery • Release of innovative technology, such as the Kindle, Amazon Alexa, and Amazon Fire TV • Its 14 leadership principles While Jeff Bezos stepped down as Amazon’s CEO in 2021, his name will always go hand-in-hand with the e-commerce giant’s status as one of the globe’s top companies. According to Bezos, one of the key lessons he learnt while building Amazon was “that success can come through iteration: invent, launch, reinvent, relaunch, start over, rinse, repeat, again and again,” he said, adding that “the path to success is anything but straight.”
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