www.ceotodaymagazine.com 21 What motivates you? I’mpassionate about the intersection of data, research, and technology. If you ask someone a question, you understand what that person thinks and feels. But if you ask millions of people questions, you get a lot more than just a collection of individual thoughts - you get access to the pulse of human perception. And you start to understand the drivers of what makes the world go around. Is there another sector you are interested in? My roots in political science always find a way to shine through. For example, democracy is very important to me. Every year, I (as part of Latana) partner with the Alliance of Democracies to bring the latest insights into democracy perception. This year at the summit in Copenhagen, our report made it into the hands of President Barack Obama and I had the wonderful opportunity to hear President Zelensky speak. It was amazing to know that Latana was able to have an impact on such an important topic. What is one piece of data that has stuck in your mind? It really shocked me to learn that fake news spreads six times faster than real news on social media. “In the past, we have seen social listening, performance marketing, and other datadriven tools helping marketeers to make faster and better decisions. However, companies still spend typically 40-60% of their marketing budget on brand marketing which is still largely driven by gut feel and best efforts. Brand tracking is disrupting this paradigm by providing brand marketers with accurate, timely and affordable brand marketing data.” “ latana.com
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