CEO Today - April 2022

What are your top tips on productivity? Time is your most valuable asset aside from good health. It’s been a privilege to partner with some amazing business leaders and as a business owner myself I have learned 5 key things: 1. Have clearly defined goals to benchmark how to invest your time. 2. Spend your time on what only you can do. 3. Have a set of criteria to decide what you should (and shouldn’t) do. 4. Trust others to deliver, but hold them to account. 5. Ask yourself “If I spend time on this piece of work, what is being left undone that is more important?” What are your top tips on achieving what you want whilst having a good work/ life balance? It’s easy to become fully immersed and engrossed in work, so I have developed a series of personal and professional dashboards to help me self check each week. I also have my own coach. What are your goals for the future? When I look back on my life, I want to be able to say I was a respected servant leader and to have no regrets. Website: www.theorchardpattnership.com Email: ts@theorchardpartnership.com About Trevor Smith Trevor is an ICF and EMCC accredited coach, facilitator and trainer. He works alongside individuals, teams and businesses to support the achievement of their personal, professional and corporate goals. Trevor founded The Orchard Partnership in order to share his 30 years of frontline business and executive management experience, which he accumulated whilst working in Europe and Asia. Trevor coaches CEOs, senior executives, business leaders, innovators, managers, teams and emerging talent in a wide range of industries. He has been a resident of Hong Kong for 21 years. Until November 2013, Trevor was a member of the Executive Management Team of Standard Life (Asia), a wholly-owned subsidiary of Standard Life Aberdeen plc, one of the UK’s most respected investment groups listed on the FTSE 100. This C-corridor experience and frontline know-how gives him great credibility when working with senior leaders, executives and managers at all levels. He is able to apply this practical business knowledge as a highly effective Executive Coach. In his role as Chief Distribution Officer, Trevor was involved in the areas of leadership, executive management, teambuilding, sales effectiveness, product distribution, keyaccount development, and relationshipmanagement. He led a multicultural team operating within the North Asia Region that achieved the #1 market ranking in its field by business volume (Source: OCI statistics HY2 2013). He brings to his coaching extensive intercultural corporate experience, business results and international understanding. His roles with multinational organisations have enabled him to experience first-hand how companies and individuals adapt to change. Previously, Trevor was Sales Director (North Asia) for Friends Provident and Head of Sales (Hong Kong) for Aviva. He has accumulated over 3,000 professional coaching hours while working with senior leaders across a diverse spectrum of industries, including government agencies, banking, insurance, risk and compliance, retail, marketing, luxury brands, non-profits, media, property, financial services, legal, IT, manufacturing, accounting, and asset management. Clients include keynote speakers, authors, musicians and TV personalities. Trevor is accredited by the International Coaching Federation (ICF) as a ‘Professional Certified Coach’ and is a former Board member of the ICF (HK). He is also an EMCC Accredited Coach at the ‘Senior Practitioner Level’ and has obtained his EMCC ‘Individual Team Coaching Accreditation’ (Practitioner level). He is a ‘Narrative Coaching Core Practitioner’, a member of the International Association of Facilitators, and is trained in ‘Deep Facilitation’. Trevor has also previously worked with TEDx Wanchai as a speaker coach. Trevor is a Certified Myers-Briggs Type Indicator (MBTI®) Practitioner and is also Hogan Assessment Certified (Advanced Interpretation). Additionally, he is certified in and utilises TKI, MRG’s Sales Performance Assessment Tool and Facet 5. Originally from the UK, Trevor is a qualified Chartered Insurer, an Associate of the Personal Finance Society, a Certified Financial Planner and a Chartered Member of the Institute of Securities. The design of coaching programs varies depending on individual and team needs. We work closely with you in partnership within strict guidelines of confidentiality and Codes of Ethics from 5 different professional bodies. Once stakeholder, organisational and executive objectives are established, programs are individually designed.

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