CEO Today - March 2022

and prioritise ‘you-time’ and family life is often what makes or breaks our success. The question is…have you set up explicit criteria for when it’s acceptable for you to continue working and when it’s instead reasonable for you to switch off your laptop and go and have an evening with your loved ones? Many people don’t proactively set up criteria to help them decide when to down tools but if you set up a policy for yourself and stick to it, then you have something concrete that you can base your decisions on without feeling guilty or as though you’re letting yourself down. But the key is to consciously plan for those moments when you might push yourself to do that little bit extra and you can do this by being aware of the triggers, having criteria already in place to help you decide whether to continue working or not and then sticking to your own policy. This means you’re consciously avoiding burnout by replacing older unhelpful behaviours with new ones and selfpolicing that through your own criteria policies. You’ve recently become the Western European provider of the Centre for Executive Coaching’s ICF Certified Executive Coach Training Programme (ICF ACTP & ACSTH). Can you tell us about this exciting announcement? Yes, we are extremely proud to be the Western European provider of the Centre for Executive Coaching’s ICF Accredited Executive Coach Training Programme (ICF ACTP & ACSTH). We decided to offer this incredible ICF accredited training programme because we kept hearing our clients telling us that one day they would love to become coaches themselves. And as someone who’s trained newbie coaches for many years, I really wanted to offer a programme that I knew came with the tools and resources to set new coaches up for real success in the market. It was also really important to me that we didn’t just teach people the academic side of coaching, but that our programme was packed full of practical experience so that students left knowing exactly how to start working with clients immediately. And I’m proud to say that that’s exactly what our programme provides. We also know how hard it is to differentiate from other coaches in this competitive industry, so we provide specialist advice on that and teach our students exactly how to start getting clients straight away. We also know that our students are busy people, so our programme is designed to be as efficient and as flexible as possible so that you can become an ICF certified coach with an ACC or PCC designation in as little as 3-5 months. We are fully accredited with the International Coaching Federation to deliver ACTP and ACSTH programmes. Our programme is also small and selective, with no more than 30 active members in the programme at any one time. The small size of the programme allows you to focus on YOUR specific goals and get the support you need to succeed. And when I say we set our students up for success, I really mean it. Because most importantly, our students get access to our specialist coaching toolkits which they can start using with their clients straight away. They’re able to simply rebrand them and use them as their own to add even more structure to their coaching and gain credibility faster. But this is a programme that I really enjoy delivering because helping talented individuals turn their knack for asking the right questions into powerful coaching prowess is something I really care about. It’s an art, not a science and so many people have the potential to be fantastic coaches and provide specialist niche coaching services based on own unique background and experience. And it’s my job to help people find their fit in the market. We also get lots of requests from organisations to help build the coaching capabilities of their management and leadership teams in order to help grow the coaching culture of their organisation. And that’s where we can start tailoring the programme to meet the specific needs of the organisation and their people. For example, we get a lot of requests for help with feedback conversations during performance reviews, as that’s something a lot of people find uncomfortable. But turning those feedback conversations into powerful coaching conversations is the key to inspiring real transformation in an individual. If you know how to leave that member of staff feeling excited and personally motivated to develop instead of deflated and disappointed, then you’re going to get the outcome you’re looking for…instead of disengagement. So that’s the kind of challenge we really enjoy helping our clients with and we tailor our programme to address those kinds of needs. 17 EXECUTIVE COACHING

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