VISION & STRATEGY www.ceotodaymagazine.com 56 Converted: The Data-Driven Way toWin Customers’ Hearts By Neil Hoyne In Converted, Google’s Chief Measurement Strategist Neil Hoyne introduces readers to a simple guide that can help companies find their most valuable customers and develop meaningful relationships with them. An important guide on finding your best customers and making the most of your connection with them. Buy here: https://www.amazon.com/Converted-Data-Driven-Way-CustomersHearts/dp/0593420659 Making Numbers Count: The Art and Science of Communicating Numbers By Chip Heath & Karla Starr A look inside numbers and why understanding and communicating them is so essential. Author Chip Heath’s newest book explores the most important principles that will help you translate a given number into our brain’s language. A very enjoyable read, this book is filled to the brim with great examples of extreme number makeovers, as well as impressive before and after examples that present a dry number in an easy-to-digest way. Buy here: https://www.amazon.com/Making-Numbers-Count-ScienceCommunicating/dp/1982165448 Talent: How to Identify Energizers, Creatives, and Winners Around the World By Tyler Cowen Talent is an unmissable book about any business owner who needs a little help with identifying the highly talented people every successful company needs. Tyler Cowen has written the ultimate encyclopaedia on the art and science of talent search. Buy here: https://www.amazon.com/Talent-Identify-Energizers-CreativesWinners/dp/1250275814
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